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Linden Leaves Founder awarded Order of Merit


On April 29th Brigit Blair, founder and Managing Director of the New Zealand skincare and lifestyle brand Linden Leaves was invested with one of New Zealand’s top accolades, a New Zealand Order of Merit for Services to Business, in Wellington.

Brigit attended with her husband and mother who at 91 this year still enjoys actively participating in picking wild apples which appear in one of the company’s best-selling body oil lines.

Starting from a humble garage operation, the team at luxury skincare company Linden Leaves still hold a hands-on approach, despite having grown into an internationally successful brand.

Linden Leaves sells over 200 products focused on bringing ‘affordable daily luxury” to customers via thousands of retailers worldwide and its recently relaunched webshop.

Linden Leaves products have won numerous awards including USA New Beauty Magazine Reader Choice Award for Overall Best Cream, two awards in Singapore Cleo ‘Beauty Hall of Fame’ 2009 and was voted a the top 10 natural product, GQ Magazine Germany 2009.

Determined to build the brand around her personal philosophy, Brigit favours a team based hands-on approach to management and is often found lending a hand picking the fresh ingredients that make up many of the skincare lines.

Despite the milestones already achieved, including the HerBusiness New Zealand Business Woman of the Year 2004, Brigit believes there are larger goals ahead focused on strategically developing the business in the Australasian and Asian markets in the next two years.

“We are extremely passionate about our products”, comments Juliet Blair, the brand’s Creative Director. “People respond to the genuineness of what we are doing and love that. Our products create an emotive response as well as a physical cleansing or nourishing effect for the skin.”

The mother and daughter team are excited about extending their natural and organic skincare offering during the year, driven by customer request.

“We have always had a strong focus on natural quality but we have recently extended that into organic ingredients, such as our beautiful aromatherapy body oils. Customers are telling us they love seeing our new developments happening and are happy to try our new lines because they are from a brand they know and trust. It’s a pretty humbling feeling to have that kind of fan.” Brigit concludes.



 body care
 natural products
 business leader
 New Zealand

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