NW beer lover offers free beer to portland residents
FOR IMMEDIATE RELEASE
May 14, 2010, Portland, OR – Local beer nut and mobile marketer, Matt Malone, has taken the task of providing free beer to fellow enthusiasts into his own hands. The big question is, how? The short answer is through a SMS (text) message campaign.
“The plan is to get a few hundred people to back up my idea by adding their mobile number to my list. Keep in mind, I have nothing to sell and would NEVER share their information,” promises Malone. “People on the list will receive an occasional mobile coupon for free beer, buy-one-get-one, free event entry, etc. All they have to do is show the wait staff their text message,” he explains.
The reason mobile coupon campaigns are so effective is the fact that it’s a true win-win. In this case, beer lovers get free (or massively cheap) beer deals and the pubs and restaurants get a flood of highly targeted traffic whenever they want it!
The secret to success for Portlander’s to get their free beers lies in the power of numbers. There needs to be at least 300 subscribers to make it worth it for the food/beverage establishments.
This is an independent grass-roots labor of love idea meant to benefit all the Northwest beer lovers and reward them for their ongoing support of the NW beer scene. To join the cause just pull out your phone and text FREEBEER to 69302 – it’s that simple.
Matt Malone also operates Get Expozed! Mobile Social Marketing specializing in mobile marketing strategies, social media networking and SEO consulting.
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