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Exploring the Enterprises of Tomorrow with Poetry


In 350 BC Aristotle wrote, “It is not the function of the poet to relate what has happened, but what may happen what is possible according to the law of probability or necessity. The poet and the historian differ not by writing in verse or in prose...The true difference is that one relates what has happened, the other what may happen.”

“Enterprise poetry is inspired by visions of the possible enterprises of tomorrow;” according to poet Brian Mulconrey. “The enterprise poet travels to the future in her imagination and returns with insights into what may happen.” The first quarter of an enterprise poem - about 150 words - describes an enterprise that doesn’t yet exist from a date in the future. This might be a new product, process, government structure, social movement, or any human enterprise. The middle section - about 300 words - tells the story of how this enterprise came to life. What were the driving forces that caused it to happen? The last quarter brings us back to the present. A few of the topics explored by poems on include:

* New heroes inspired by Time Magazine Persons of the Year Bono and the Gate’s solve the US Social Security System funding crisis while virtually wiping out global poverty.

* Unmanned robotic vehicles and virtual spaces technology reduce commuting and shopping-related travel by 75%.

* Powerful new intermediaries emerge to protect our information privacy and extract maximum value from our personal information assets.

“An enterprise poem looks like a traditional essay on the surface,” says Mulconrey. “Poetic technique is rendered in the language of enterprise where driving forces such as breakthroughs in nanotechnology are the verbs and products, processes, and social movements are the nouns that animate the poem.”

At Brian Mulconrey shares his philosophy that these brief essays from the future can help leadership teams to imagine and implement new enterprises. Brian’s essays have appeared in The Wall Street Journal, CIO Magazine, and The Futurist Magazine. He can be engaged to conduct Enterprise Poetry Workshops or to speak at your trade association or company gathering.


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