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Embarcadero Webinar: Finding and Fixing Performance Problems in Database-Driven Applications


SAN FRANCISCO – April 30, 2010 — On Wednesday, May 5 at 11 a.m. PDT, join Embarcadero Technologies’ David Intersimone for a one-hour webinar and learn how to identify performance and implementation issues by using ER/Studio®, Embarcadero® RAD Studio and Embarcadero® DB Optimizer™ to track down and fix the problems in the source code, the SQL and the database.

Attendees will learn how a combination of tools for data modeling and schema reverse-engineering, object design, RAD development, unit testing, and SQL database profiling and tuning can give:
• Technical teams visibility into the code, data model and database interactions in both the development cycle and in production environments
• Application development, database and QA teams common tools and vocabulary for a collaborative dialog for finding, analyzing and fixing performance issues
• The IT director the factual information needed to foster productive discussions for taking corrective actions and allocating resources for development, database issues and hardware upgrades

This free webinar is available at three times:
9 a.m. EDT -
2 p.m. EDT -
10 p.m. EDT -

Special Limited Time Offer on RAD Studio
Attendees of this webinar can also take advantage of a special promotion running now through June 28 whereby purchasers of Embarcadero RAD Studio Enterprise are automatically upgraded to RAD Studio Architect with ER/Studio Developer Edition plus DB Optimizer at no extra cost. Details of the promotion are available at

About the Speaker
David Intersimone (known to many as David I.) is a passionate and innovative software industry veteran (often referred to as a developer icon) who extols and educates the world on Embarcadero developer programs and runs the rampant online developer community. He shares his visions as an active member of the industry speaking circuit and is tapped as an expert source by the media. He is a long-standing champion of software developers and works to ensure that their needs are folded into Embarcadero’s strategic product plans. Before Embarcadero, David spent more than 20 years with Borland in various evangelism, engineering, and development capacities, including creating the company’s developer relations program. He previously served as Director of Product Services for Softsel Computer Products Inc. (now Merisel). David holds a bachelor’s degree in computer science from California Polytechnic State University at San Luis Obispo, California.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.


 database applications
 RAD Studio
 DB Optimizer
 data modeling

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