AT&T Offers to Have Two Trees Planted for All U-verse TV Customers who Go Paperless
AT&T and Sundance Channel Launch Another Paperless Billing Promotion that Doubles the Trees Planted for U-verse TV Customers Who Opt In To Paperless Billing
Dallas, Texas, AT&T* is giving AT&T U-verse® TV customers double vision when it comes to supporting the environment. Thanks to a new promotion with Sundance Channel — and with the help of The Arbor Day Foundation — the first 140,000 new or existing U-verse TV customers who switch to paperless billing through April 30 will have a tree planted in their honor in a national forest.
This builds on the ongoing paperless promotion launched last month, in which AT&T announced a company-wide initiative with The National Arbor Day Foundation to have a tree planted in honor of AT&T residential home phone, U-verse TV, and wireless customers who opt in to paperless billing — up to 1 million trees in 2010. The AT&T and Sundance Channel promotion means U-verse TV customers who opt in through April 30 will actually have two trees, total, planted in their honor — one generated by the AT&T promotion, and a second generated by AT&T’s partnership with the Sundance Channel.
AT&T U-verse customers can go to att.com/paperfree to opt in to paperless billing. U-verse TV customers who make the switch during the campaign will receive a thank you e-card notifying them that a tree has been planted on their behalf. The trees will be planted in a National Forest in celebration of Arbor Day with the help of The Arbor Day Foundation.
“We’re proud to work with the Sundance Channel to give our customers a gift that benefits the environment,” said John Blinkiewicz, executive director of U-verse marketing, AT&T Mobility and Consumer Markets. “This is another great opportunity to encourage AT&T U-verse customers to make the switch to paperless billing. Not only does online billing conserve our natural resources, it makes it easier for consumers to manage their monthly statements and helps reduce clutter around the home.”
“We are delighted to join with AT&T to encourage U-verse TV customers to make the switch to online billing. Now, more than ever, it is key that we protect our planet,” said Shari Weisenberg, SVP Marketing, Sundance Channel. “We hope that through this campaign and our new season of ‘The Lazy Environmentalist’ series, our viewers and AT&T customers will gain knowledge about what they can do to take care of our environment.”
In addition to supporting the environment, managing accounts online with paperless billing provides customers secure access to current statements, payment options and account histories related to their AT&T bills.
AT&T U-verse TV was one of the first video service providers to earn the ENERGY STAR® for its set-top boxes under the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR program for video providers. All deployed AT&T U-verse TV receivers — including those in customers’ homes today without the ENERGY STAR label — exceed the efficiency requirements.
AT&T U-verse TV, U-verse High Speed Internet and U-verse Voice services, which are all delivered over AT&T’s advanced Internet Protocol (IP) network, offer an alternative to cable and an unmatched experience for customers. AT&T U-verse brings together your TV, broadband, home phone and wireless services ― all on one bill ― with unique features that provide a new level of integration, convenience and control. AT&T U-verse TV ranked “Highest in Residential Television Service Satisfaction in the South and West Regions Two Years in a Row,” according to the J.D. Power and Associates 2008 and 2009 Residential Television Service Provider Satisfaction StudiesSM.
For more information about how you can recycle with AT&T please visit www.att.com/recycle. For more information about AT&T’s sustainability efforts, please visit www.att.com/sustainability or www.att.com/csr.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T │DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
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AT&T U-verse services are provided by AT&T local telephone companies. Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify.
AT&T U-verse received the highest numerical score among television service providers in the South and West in the proprietary J.D. Power and Associates 2008-2009 Residential Television Service Satisfaction StudiesSM. 2009 study based on 28,118 total responses from measuring providers in the South (13) and West (10) regions and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in January, March and June, 2009. Your experiences may vary. Visit jdpower.com
About Sundance Channel
Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, imaginative and uncompromising, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries and original programs. Launched in 1996, Sundance Channel is a subsidiary of Rainbow Media Holdings LLC. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel’s website address is www.sundancechannel.com.
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