Panasonic And AEG To Expand Collaboration To Include Original 3D Production For Television

Panasonic Will Provide AEG Digital Media’s L.A. LIVE Studios with State-of-the-Art Full HD 3D Production Equipment to Enable the Production of 3D TV Shows from Fully Equipped Studios

LAS VEGAS, NV - Joseph M. Taylor, the newly appointed Chairman & CEO of Panasonic Corporation of North America, today announced that Panasonic will help launch a steady stream of original 3D television production from AEG Digital Media’s L.A. LIVE headquarters located within AEG’s L.A. LIVE in downtown Los Angeles by providing state-of-the-art 3D production equipment featuring Panasonic professional video cameras and 3D displays.



AEG will acquire and install the 3D HD (3D High Definition) equipment in their AEG Digital Media studios as well as in other venues throughout the L.A. LIVE sports, residential and entertainment district. The 3D production platform will be managed and facilitated by AEG Digital Media, the market leader in digital broadcasting and managed web casting. Staffed by leading experts in digital media, production and broadcasting this division of AEG has produced and enabled the world’s most watched and most innovative, web casts and live events.



As part of the deal, Panasonic will provide 3D professional video cameras, VIERA 3D large-screen television sets and production monitors and production training in a broad expansion of its role as AEG’s CE partner. Panasonic’s outfitting of the AEG Digital Media facility will allow AEGDM to create, produce and distribute music performances as well as boxing, comedy, and other original production in full 3D HD. In addition, the fully integrated 3D studio will enable the production of smaller, more intimate performances, and interviews with concert performers, and will also be available for co-productions with outside producers and content owners who require a fully supported state-of-the-art 3D studio production environment. AEG Digital Media’s digital broadcast operations center at L.A. LIVE features a full studio and sound stage, multiple edit bays, multiple control rooms, professional audio processing and top technology available in digital media today.



The 3D television programs produced by AEG Digital Media from their LA LIVE headquarter studios will be licensed to, among others, DirecTV’s N3D channel, powered by Panasonic, which is launching in June. N3D will offer a full lineup of movies, sports, music, and documentary programs and is the first full time linear channel broadcast entirely in 3D.



“Panasonic is proud to continue our leadership role in bringing the highest quality 3D television to the home. By helping to transform the AEG Digital Media broadcast operations center into a state-of the art 3D production facility, we will have the opportunity to deliver some of the finest performers working today to home 3D television sets in a way that allows people to experience this magical entertainment in their home as if they were actually at the auditorium,” said Mr. Taylor.



AEG Digital Media President Michael Goldfine added, “The immersive nature of 3D television is perfect for presenting our live entertainment experience to the home television audience. We are very pleased to be working closely with Panasonic, since they are leading the way in 3D with their televisions, cameras, and spirit of innovation.”



Shervin Mirashemi, AEG Global Partnership’s Chief Operating Officer, added, “From our venues to specific business units like AEG Digital Media, AEG is a company that believes in ‘best-in-class, best-in-service’ and our expanding relationship with Panasonic is further evidence of this philosophy. With the acquisition of this cutting edge 3D equipment from Panasonic, AEG Digital Media will continue to offer our clients the best facilities available anywhere.”



For more information on Panasonic’s Full HD 3D technology, please visit www.panasonic.com/3D.

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About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.



About AEG Digital Media

AEG Digital Media is a full service, multiplatform, multimedia/media services company specializing in the technical and creative production of music, sports, reality and special event programming throughout the world. A division of Los Angles-based AEG, AEG Digital Media takes a broadcast approach to streaming media to enable the world’s most watched, and most innovative, web casts and live events. The company creates, produces, and distributes content over multiple platforms including television, mobile and broadband for major brands, broadcasters, sports leagues and media properties including YouTube/Google, News Corp., Nokia, 19 Entertainment, Proctor and Gamble, Penguin Publishing, Nintendo, AT&T, Intel, Comcast, American Express and Viacom.



With a nine year track record of empowering and enabling the defining moments in Internet broadcasting and live streaming media, AEG Digital Media is regarded as a provider of complete, turnkey, no-fail multimedia broadcast solutions. Some of those defining moments and live events include Live Earth, the 2010 Masters Golf Tournament, YouTube Live, The Democratic National Convention, the Olympic Games, the MTV Video Music Awards, Farm Aid, The Grammys, the People’s Choice Awards, and Nickelodeon’s Kids Choice Awards.