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Velaro Unleashes Real-Time Language Translation in Click-to-Chat with Google Translate(TM)


BALTIMORE, April 9, 2010 – Velaro, Inc., the developer of the multi-award winning click-to-chat product, today officially unveiled its real-time chat translation feature powered by Google Translate™ translation service. This feature enables the web site visitor and the agents to use completely different languages while inside a web-based chat.

Velaro’s click-to-chat translation feature is configurable in a couple ways. The web site visitor can simply select their preferred language from a menu before the live chat session starts. Once selected, Velaro’s chat service will automatically update the web site visitor’s interface with the selected language. Alternatively, business owners can set entire departments to a specific language, allowing different language-based versions of their web site to automatically offer live chat in the specified language.

“Lightspeed is committed to providing our active trading clients with the best trading technology, risk management solutions, educational tools, and customer service available in the market,” said Janice Barrilleaux, Chief Operating Officer, Lightspeed Financial, Inc. “Already a trusted partner, Velaro’s new translation service now enables Lightspeed to communicate in real-time with a greater breadth of clients in the language most familiar to them. During a fast-paced, sometimes volatile trading day, having the ability to quickly interact with clients in an efficient way that is most convenient for them is critical to their success and ours. Velaro’s click-to-chat translation feature is a welcomed addition to our suite of client-centric services.”

A key factor in Velaro’s language feature is its simplicity. As language translations take place behind the scenes, it is invisible to both the web site visitors and the agents. The result is a fluid conversation that one would expect from two people speaking the same language.

“E-commerce has become a mainstay for businesses around the world. Year-on-year growth in global e-commerce has been growing at more than 40%. If a company wants to compete in this market it is critical that it be able to conduct business in multiple languages. Velaro has been setting the bar in click-to-chat communication for over 10 years, and this is no exception. Our real-time language translation feature breaks down one of the last significant barriers in the global e-commerce market,” stated Alex Bloom, President of Velaro.

About Velaro, Inc.
Founded in 2000, Velaro is an established leader in click-to-chat, live help and intelligent engagement. Velaro won independently rated live chat awards in ’05, ’06, ’08, ’09 and 2010. With 99.98% uptime guaranteed, Velaro is the solution of choice for leading companies such as LG Electronics, Blue Cross Blue Shield, MarketStar, Experian, Toro and Epicor. Visit or for more information.


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