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Bluestreak Network, Inc., and Frima Studio in Agreement to Offer New Premium Games for Digital Cable TV


WEBWIRE

DALLAS & QUEBEC -- 1/24/2005 -- Bluestreak Network, Inc., and Frima Studio today announced their agreement to include new games from Frima on Bluestreak’s BeanBag(SM) games packages for digital cable TV. BeanBag games are played over TV using the standard cable remote control.

The BeanBag premium iTV games offering runs on Bluestreak’s interactive DEM(TM) platform. Frima game titles will include Virtual Pet and popular casino games such as Poker. The BeanBag games package includes games specifically targeted to key demographics within the digital subscriber community.

“DEM-compatible games offerings are expanding rapidly to meet the growing demands of digital cable households,” said John Reed, CEO of Bluestreak Network. “We are pleased to be involved with Frima on this project and expect great success with the games.”

In a short time, Quebec City-based Frima has developed outstanding business relationships in the entertainment and movie industries. The Bluestreak Network partnership gives Frima a new window of opportunity in the fast-growing iTV market. “We are enthused about our new relationship with Bluestreak,” said Steve Couture, President of Frima Studio. “It puts us in a great position to expand our games expertise to iTV in the United States.”

Bluestreak’s BeanBag premium games are uniquely compatible with legacy as well as next-generation set-top boxes. The company’s Digital Entertainment Middleware (DEM) is the result of a multi-year development effort to bring new capabilities to digital cable. Bluestreak delivers interactive cable services to millions of subscribers in the United States and Canada.

Bluestreak Technology, Inc., a subsidiary of Dallas-based Bluestreak Network, Inc., is the developer of Digital Entertainment Middleware (DEM), a market-leading digital media solution for cable TV and other embedded device environments. DEM-enabled applications include advanced games with superior graphics, personalized interactive content and programming, email and online chat capabilities. As leaders in digital content, distribution, and technology, Bluestreak Network companies provide cable TV operators, wireless carriers, voice portals, and newspapers with dynamic multimedia content, services, and technology. www.bluestreaknetwork.com

FRIMA STUDIO INC., a new and up-and-coming company specializing in new media development, was created in January 2003 by Christian Daigle, Philippe Begin, and Steve Couture. The mission of the company is to offer a wide variety of quality products aimed at the mainstream markets -- movies, games, entertainment, and others. www.frimastudio.com



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