America & Italy Team Up
UNIVERSAL STUDIOS ORLANDO, Florida – It’s a pairing that can only be described as a motor enthusiast’s dream as the Fireball Run Adventurally and Concorso Italiano announce a cooperative partnership.
Natalie Zimmerman, Organizer of the Fireball Run, believes the synergy between the two is a natural. “We have here two fantastic but very different events. It only serves to increase the value of both by assisting each other and leveraging our audiences to propel both,” said Zimmerman.
The invitational Fireball Run Adventurally® is America’s favorite motorsport rally. Headquartered out of Universal Studios, it is an “Amazing Race meets motorsports” event combining a scripted interactive game with real race track competitions. The part rally, part game, part race traverses 75 teams through 18 host cities, over 8 days, and 3500 miles.
“We believe this to be great for Concorso,” said Scott Ingebretson, Marketing Director for Concorso Italiano. “Concorso is a hugely admired event; it is our goal however to continue to spread the word about just how great it is. By leveraging the popularity of a traveling event like the Fireball Run we take our message on the road, directly to the audience,” Ingebretson continued.
Concorso Italiano is a celebration of Italian style, embracing cultural elements such as music, cuisine, fashion, tourism, and of course fantastic automobiles. The must-attend event centers on over 1,000 of the most impressive collection of Italian autos and motorcycles. Concorso attendees represent some of the biggest in-demand demographics from around the world.
The byproduct of the partnership could also be a major win for advertisers. Sponsors of one event will now enjoy the traffic boost from the other, thus increasing brand impressions, campaign value, and media exposure without doubling the budget. Not to be left out, friends of Concorso now have a standing invitation to participate in the Fireball Run, one simply needs to visit www.concorso.com and click on the banner.
About The Fireball Run
The festivities start September 23rd in Lake Las Vegas Nevada and finishes 9 days later in Wisconsin.
The celebration begins Friday, August 13th at the Laguna Seca Golf Ranch in Monterey, California. Find out more at www.concorso.com
- Contact Information
- Natalie Zimmerman
- Fireball Run
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