Orange announces a strategic partnership with Française des Jeux for online sports betting and lottery
Paris, Orange has chosen Française des Jeux to incorporate its onllne sports betting and lottery services into its internet, mobile and TV portals:
Orange.fr: from April 2010, Orange will be offering all web users direct access to the Française des Jeux “ParionsWeb” service, within the sports and gaming sections on the portal. Lottery games will also be available in the gaming section of the portal
Mobile: from this summer on, Orange subscribers will be able to discover the “ParionsWeb” service in the Orange Mobile portal’s sports and gaming worlds, as well as lottery services in the gaming section
TV: sports betting with Française des Jeux will also be available before the end of 2010 on the Orange sport and Orange sport info channels, subject to various legal and regulatory provisions. The two partners will develop innovative interactive content and services for Orange’s sports channels in line its editorial policy.
The integration of online sports betting will enable Orange to further enhance its sports and gaming worlds and offer an entertaining and responsible service, relying on the the know-how of Française des Jeux.
This three-year partnership is in line with the Group’s network publisher strategy, which is designed to enable content editors who have a partnership with Orange to benefit from the interactive capabilities of Group’s networks.
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