Aspen Institute Report Cites SAP® Community Network as Social Media Forerunner
A new report by The Aspen Institute, titled “Leveraging the Talent-Driven Organization,” offers insight into how a number of firms are using social networking tools to open up communication, collaboration and learning across boundaries, and utilizing these tools to develop new products and real-time solutions for customers. Featuring commentary by thought leaders from high-profile companies, including Mark Yolton, senior vice president at SAP AG (NYSE: SAP), the report cites SAP® Community Network as illustrating perhaps the most extensive use to date of social media by a corporation.
The report highlights the benefits that SAP Community Network provides: “One of the most valuable is its power to give employees at all levels of the company real-time insights into customer needs, interests and problems. And the prominence of SAP Community Network has had a positive impact on the perception of SAP as a company that is open and collaborative. Customers generally are happy when a supplier will really listen to them, a process that is inherent in the structure of SAP Community Network.”
Based in Washington, DC; Aspen, Colorado; and on the Wye River on Maryland’s Eastern Shore, The Aspen Institute focuses on fostering values-based leadership, encouraging individuals to reflect on the ideals and ideas that define a good society, and in providing a neutral and balanced venue for discussing and acting on critical issues.
The Aspen Institute report is available for free download and can also be purchased in booklet form.
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