iomart Hosting drives Bidbroo auction site to new heights

New ‘shoppertainment’ web site guaranteed to stay up as it prices tumble.

Leading UK managed hosting and cloud service company iomart Hosting has helped Edinburgh-based Bidbroo - www.bidbroo.com - create an online auction site that allows people to get high street products like televisions and cameras at knockdown prices.

It is based on the idea that the lowest unique bid wins and combines the fun of shopping with the entertainment of an auction house, all hosting on the web.

Bidbroo founder Mike Christopherson said:” As every auction reaches its conclusion a real feeding frenzy takes place. With the help of iomart Hosting we can react fast and efficiently to that customer demand and will be able to cope with more customers as we grow the company.”

Phil Worms, Director Marketing of iomart Group, added:” The concept behind Bidbroo is really exciting and we’re delighted to be playing our part. By its very nature an online auction ends in a bidding war and causes spikey web site traffic which requires on demand hosting services to make sure that the end user experience runs smoothly. iomart Hosting is delighted to have been chosen to work with Bidbroo and no we weren’t the lowest bid!”

The way the unique bidding system works is that the lowest individual or unique amount that has been bid for an item wins. So, if several people have bid 1 pence but one person has bid 2 pence, then the 2p bid wins. Bidbroo makes its revenue on the number of bids made.

Since its recent inception, Bidbroo has attracted registered 4,500 members and now has big plans to expand its customer base as word spreads of its unique shopping portal.

It has just launched a new feature called ‘Price Drop’ which means that an item’s price drops as it is revealed with the scenario repeated until someone cannot contain themselves any longer and purchases the item for the reduced rate.

Phil Worms added: “Bidbroo’s business model of delivering a highly interactive online user experience coupled resulting in traffic peaks and troughs perfectly illustrates the benefits and power that flexible cloud services offer today’s businesses.”

Bidbroo itself is the brainchild of Swedish entrepreneurs Mike Christopherson and Per Tegelof.
About iomart Hosting

iomart Hosting is one of the UK’s leading providers of hosting services. From a single server through to private cloud networks, iomart specialises in the delivery and management of mission-critical hosting services, enabling customers to reduce the costs, complexity and risks associated with maintaining their own web and online applications.

By physically owning and managing its own network infrastructure, including five state-of-the-art data centres in the UK, it offers world-beating levels of service to its customers.
For more information visit www.iomarthosting.com

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