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Innovative design concept ‘Aircruise’ introduced by Seymourpowell


A first in product innovation has been introduced by leading design and innovation company, Seymourpowell. The British company recently unveiled the Aircruise concept, a huge vertical aircraft powered by natural energy, designed to transport travellers in style and luxury. Currently the Aircruise is just a concept, but the innovative transportation design team at Seymourpowell put together a detailed proposal underlining the technical specifications of the craft.

The Aircruise, labeled as ‘a hotel in the sky’, is a new concept of product innovation design by Seymourpowell. The aircraft would allow for a low number of travellers with large internal spaces for relaxing, sleeping and dining. The concept also proposes four duplex apartments, a penthouse, five smaller apartments, a bar/lounge area and look out zones with glass floors.

Design director at Seymourpowell, Nick Talbot, explained his thoughts on the concept:

“We got thinking about proposals based on time being the real luxury in the future, and how you might travel if you had a lot of time. After considering ideas including aircraft interiors and cruise ships, the team settled on developing a new type of airship.”

Seymourpowell’s Aircruise displays a different take on the future of transportation, proposing that ‘slow is the new fast’. The colossal airship would cruise up to speeds of between 100 and 150km/h. This would allow for flights from London to Shanghai in 90 hours, and London to New York in 37 hours. “In a world where speed is an almost universal obsession, the idea of making a leisurely journey in comfort is a welcome contrast.” Talbot explained.

The design innovation behind the Aircruise concept would allow the craft to reach heights of up to 12,000 feet by the use of hydrogen fuel cells. The cells are contained in four “flexible envelopes”. Solar panels would power all onboard services, and also be silent and pollution free – making it far cleaner than most current forms of transport.

Further details of more design and innovation projects by Seymourpowell, including the Aircruise, can be found at


 Product Innovation
 Innovation Design
 Design Concept

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