KidKraft Unveils New Products at Toy Fair 2010

FOR IMMEDIATE RELEASE

DALLAS, Texas (February 15, 2010) - KidKraft, a Dallas-based children’s furniture and toy manufacturer, is unveiling a large selection of brand new products at this year’s American International Toy Fair in New York.

Leading the way are two new wooden dollhouses, the Designer Dollhouse and the Chelsea Doll Cottage. The Designer Dollhouse comes with 11 pieces of furniture and accommodates 12-inch fashion dolls. The Chelsea Doll Cottage comes with 19 pieces of furniture and was designed with smaller, 4-inch dolls in mind.

KidKraft also has three new play kitchens this year. The Pink Wooden Kitchen and Primary Wooden Kitchen feature stylish, modern designs. The Cook Together Kitchen’s speckled countertop and abundant storage space are just two reasons it has already become one of KidKraft’s most popular play kitchens yet.

There are also several new additions to KidKraft’s exciting “Fun Explorers” series this year. This series includes toys designed for boys who like to discover brand new worlds and let their imaginations run wild. New for 2010 are the Fun Explorers Castle Play Set, Fun Explorers Construction Play Set and Fun Explorers Pirate Ship Set.

KidKraft is presenting all of these new items fresh off the successful launch of its Personalization by KidKraft™ program. Personalization by KidKraft™ allows parents to choose from over 100 different products and personalize them with any name they choose. Even Harley-Davidson® and John Deere® products are available to be personalized – an option parents will have a hard time finding anywhere else.

About KidKraft, L.P.:

KidKraft is a leading creator, manufacturer and distributor of children’s wooden furniture, imaginative toys, gifts and room accessory items. KidKraft was established in 1968, and has been a proven pioneer in the industry for 40 years, emphasizing creative design, excellent quality, dependability and competitive pricing. Thanks to integrity in leadership and an uncompromising commitment to quality and creative design, KidKraft leads and exceeds in the world of wooden toys.

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Contact Information

Carolyn Daniel

Marketing

KidKraft

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