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2011 Ford Edge Crossover Adds Award-Winning Technologies, Class-Exclusive Features


* The new 2011 Ford Edge features a wide suite of new convenience features and technologies, led by the available MyFord Touch™ driver connect technology and industry-first HD Radio™ technology with iTunes® Tagging capability
* Ford’s popular industry-exclusive conveniences such as MyKey™ and Easy Fuel® Capless Fuel-Filler System are standard
* Additional available technologies include Adaptive Cruise Control and Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, and Intelligent Access with Push-Button Start

CHICAGO – The award-winning MyFord Touch driver connect technology is just the start of an entire suite of class-exclusive convenience features and technologies available on the 2011 Ford Edge and not found on crossovers that cost twice the price.

“The 2011 Ford Edge delivers the perfect blend of style, technology and capability our customers demand,” said Jason Mase, crossover marketing manager. “The Edge has been at the forefront of consumer-focused features and conveniences such as SYNC®, which allowed customers to connect their devices in a vehicle like never before. Now MyFord Touch builds on that heritage with new driver connect technology that leads the industry.”

MyFord Touch won both Popular Mechanics’ Editor’s Choice Award and CNET’s “Best of CES” in the car and GPS technology category at the 2010 International CES (Consumer Electronics Show).

MyFord technology comes standard on every 2011 Ford Edge and defines an all-new in-car experience, taking vehicle interior design into the realm of popular personal electronics devices such as laptop computers, mobile phones and MP3 players. The MyFord system uses controls such as:

* Five-way buttons mounted on the steering wheel, naturally placed for a driver’s thumbs to control menu commands and select functions
* An 8-inch LCD screen in the center stack and 4.2-inch screens in the instrument cluster provide vehicle and infotainment information
* Voice control, including a new “flattened grammar” voice-control system that simplifies common commands and introduces voice control for more features, such as audio tuning and climate control

MyFord Touch, standard on the 2011 Edge Limited and 2011 Edge Sport, includes two 4.2-inch configurable LCD screens in the instrument cluster as well as the 8-inch LCD touch screen in the center stack, five-way controls on the steering wheel – plus a new Media Hub with two USB 2.0 ports, video input jacks and an SD card slot.

Premium Sony sound system and interface
An upgrade to the MyFord Touch system is the Sony® Audio System, which adds a Sony-designed electronic center stack panel with a high-gloss black finish and unique treatment of the touch-sensitive controls. The Sony panel is completely flat (except for the center knob), so the touch cells are executed as circular “landing zones” for the finger.

The heart of the Sony Audio System is its extraordinary sound quality. Comprised of 12 high-quality speakers and a Class D all-digital amplifier, the Sony system has the ability to pump out 390 watts of continuous power (RMS). Further, Dolby Pro Logic® II technology creates true virtual 5.1 channel surround sound throughout the car for a unique listening experience.

MyFord Touch perfectly complements Ford SYNC, the award-winning voice-activated communications and entertainment system developed by Ford and Microsoft® that fully integrates Bluetooth®-enabled mobile phones and digital media players into the vehicle. Standard with SYNC is the Traffic, Directions & Information application, which provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.

Like the song? You can tag it
Also available on the 2011 Ford Edge is the world’s first implementation of iTunes® Tagging in a factory-installed HD Radio receiver. With a simple push of the “TAG” button on the MyFord touch screen display, the song information will be stored in the radio’s memory.

Once a song is tagged, customers will dock their iPod® to the SYNC system and the “tagged” song information will transfer to that iPod. Up to 100 tags on SYNC can be stored until the iPod is connected. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Customers can preview, and if desired, purchase and download tagged songs from the iTunes Store.

One significant benefit of HD Radio technology is the sound quality of the broadcast. With digital transmission, sound quality is dramatically better – FM sounds like a CD and AM sounds like today’s FM broadcasts. And unlike analog broadcasts, digital broadcasts aren’t susceptible to interference, fadeout and other issues.

More class-exclusive technology
New to the Ford Edge lineup as standard equipment is the popular MyKey programmable vehicle key. MyKey allows parents or other concerned owners to restrict certain features when in the hands of a MyKey driver. MyKey encourages seat belt usage, provides earlier low-fuel warnings, engages applicable driver-aid systems, and sounds chimes at preset speeds while limiting audio system volume and top vehicle speed.

Other new content on the 2011 Edge are standard Easy Fuel Capless Fuel-Filler System and available Intelligent Access with Push-Button Start, which allows the driver (with key) to automatically unlock car doors when approaching the vehicle, allowing for push-button start.

The innovative Adaptive Cruise Control and Collision Warning with Brake Support leads the long list of available technologies for the 2011 Ford Edge. Adaptive Cruise Control allows the driver to set the vehicle’s speed and maintain it without using the accelerator pedal and warns the driver of a collision risk.

Collision Warning with Brake Support uses radar to detect moving vehicles ahead and warns the driver of danger with an audible alarm and warning light. The system also automatically pre-charges brakes and engages an electronic brake assist system to help drivers stop more quickly.

Other available features and technologies on the 2011 Ford Edge include:

* Blind Spot Information System (BLIS) with Cross Traffic Alert helps detect vehicles in blind spots during normal driving as well as traffic approaching from the sides when reversing out of parking spots.

* Ambient lighting allows drivers to choose among seven colors with five intensity settings for interior accent lighting now controlled through the MyFord Touch system’s touch screen.

* Other convenience features include: rear view camera; rain-sensing wipers, which detect moisture on the windshield and activate automatically; remote start; available HID (high-intensity discharge) headlamps; and power liftgate.

“The Edge has stood out from the competition from the very beginning, and the 2011 model will be a standout again, in the way it merges style our customers want with technology our competitors can’t match,” said Mase.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit


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