AT&T Interactive and TED Introduce Official Mobile App for TED2010
First Ever TED Mobile Conference App Keeps TEDsters Connected to Real-Time Show News and Event Information at TED2010
Glendale, California, New York, New York, AT&T Interactive and TED today announced the availability of the official TED2010 Mobile Conference app. Developed on AT&T Interactive’s Plusmo application development platform, the mobile app offers access to conference information leading up to the event on Feb. 9-13 in Long Beach, Calif. The TED2010 Mobile conference app is available for registered attendees via the mobile web or for download on select major mobile platforms.
“We view the tool that AT&T has created as a great addition to TED2010. The mobile app will enhance the conference experience for TEDsters by making our program guide portable and easy to update; for the first time, we’ll be able to push changes to our busy schedule in real time - ” said Ronda Carnegie, Global Partnerships Director for TED.
TEDsters are encouraged to use the mobile app to plan their TED experience – with access to the TED2010 program, session details, presenter bios and other event activities. Real-time alerts on TED news and conversations posted to the official ‘TED Blog’ tab make it easy to stay connected with the latest happenings at the show. The ‘TEDActive’ tab offers a way to get information on impromptu ‘meet-ups’ between other TEDsters attending TEDActive in Palm Springs.
“The TED2010 Mobile conference app illustrates the opportunity for publishers to connect people with information and ideas across a broad range of devices,” said Krishna Vedati, SVP-GM of Mobile at AT&T Interactive. “Our collaboration with TED to provide conference information in real time reflects TED’s innovative spirit. The ability to create one app and make it available across multiple platforms is part of AT&T Interactive’s commitment to help simplify content delivery within the mobile ecosystem.”
The official TED2010 Mobile conference app is the first event-focused application developed on the Plusmo platform. Acquired in Sept. 2009, the Plusmo platform enables AT&T Interactive to reduce development time and costs by creating widgets and applications using common web development standards that enable easy deployment across multiple mobile operating systems and devices. Leading carriers, handset manufacturers, and well known publishers have also used Plusmo technology for mobile development.
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED’s media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.Follow TED on Twitter at twitter.com/TEDTalks, or on Facebook at facebook.com/TED.
TED2010, “What the World Needs Now,” will be held Feb. 9–13, 2010, in Long Beach, California, with TEDActive, a simulcast conference of TED2010, in Palm Springs, California. TEDGlobal 2010, “And Now the Good News,” will be held July 13-16, 2010, in Oxford, UK. TED2011, “The Rediscovery of Wonder,” will be held February 21-25, 2011, in Long Beach, California, with the TEDActive simulcast in Palm Springs, California.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most - including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T - including its flagship property: http://www.yellowpages.com. The AT&T Interactive Network* is ranked the number 32 Web property in the US, reaching more than 31 million monthly unique visitors (comScore, Dec. 2009, Top Properties Ranking report).
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates–AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive organizations are known for their leadership in directory publishing, advertising sales and interactive local search applications. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.
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