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Parlay Announces New PGS Customer Beast Gaming and Technology Partnership With Atacmedia


LONDON, UNITED KINGDOM — Three-way agreement delivers innovative solutions to the online bingo market.

Parlay Entertainment Inc. (TSX VENTURE:PEI), is pleased to announce a three-way relationship with Atacmedia and Beast Gaming, bringing innovative new solutions to the online gaming industry.

Atacmedia is an audio-visual content specialist which develops new, innovative video-rich gambling and gaming content for broadcast, the Internet and mobile. Atacmedia has pioneered unique video streaming technology that is fully integrated into bingo software and replicates a player’s bingo hall experience. Their ’Live Presenter Bingo’ is offered in both 90-number and 80-number formats and is hosted on Beast Gaming’s Alderney-licensed technology platform.

As part of this new relationship, Beast Gaming will license and market Parlay’s Bingo and side game products through Parlay’s managed services offering, Parlay Game Services (PGS), across a current client base of 15 gaming marketing partners that run within their European bingo network.

“We are delighted to be developing a close partnership with Parlay, who are without question one of the most respected and innovative technology companies in the online gaming industry,” said Simon Hannah, Partner in Atacmedia. “This new relationship means we can offer all online partners our innovative Live Presenter Bingo product combined with flash bingo and side game products as well. It’s a unique proposition.”

“The flexibility of our new managed services platform continues to deliver real business solutions and value to our partners,” said Perry Malone, CTO & Co-Founder of Parlay. “The PGS hosted products will seamlessly extend Atacmedia’s impressive service offering.”

This new tri-party relationship will also see the launch of Atacmedia’s ’Live Presenter Bingo’ services on Parlay’s PGS network. “Atacmedia’s live caller games are a lot of fun to watch,” continued Mr. Malone. “With the addition of a live bingo option, Parlay can further expand the services offered to our PGS network partners and give players more product selection and value.”

About Parlay Entertainment

Parlay Entertainment Inc. is one of the pioneers and technology leaders in the online gaming industry. As the inventor and holder of Internet bingo² patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay offers its customers a number of technology solutions which include the commercial deployment of its award winning software along with value-added Parlay Game Services managed solutions in Alderney and North America. PGS includes hosting services, shared games and, in the case of PGS Alderney, pooled liquidity across the European marketplace. Some of the world’s best known brands use Parlay solutions. Parlay’s head offices are located in Oakville, Canada. Parlay is licensed or certified to conduct business in Alderney, the United Kingdom, Isle of Man and Malta.

For more information on Parlay solutions and services, please visit our Web site at

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

² United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries


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