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IAQ Marketing Firm Offers Promotional Online Videos


Online videos have become a mainstream marketing tool that too few companies in the indoor air quality (IAQ) and environmental arena are utilizing.

The IAQ industry’s only dedicated marketing and public relations firm, Cochrane & Associates, recently began offering affordable online video production services to companies that want to take advantage of this powerful marketing tool. These videos are ideal for company websites, YouTube and other online video distribution services.

YouTube is clearly now the recognized leader in online video and has become a great resource for marketing professionals. According to their website, “YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.”

The promotional videos are typically anywhere from 1 to 5 minutes in length and are ideal for creating publicity and supplying information utilizing the internet. “With literally millions of videos being viewed daily on YouTube it just makes sense for IAQ and environmental companies, as well as associations, to tap into this free resource,” reported Paul Cochrane, President of Cochrane and Associates. “Traditional video production typically would cost thousands of dollars, what we are offering are short videos that can be produced in days or less for prices in the hundreds which make it affordable to virtually every company in our industry. Best of all YouTube is free to use and post company videos.”

The short online videos can be used for infomercials, corporate branding events, to announce new products or services or virtually any application. IAQ and environmental industry professionals can learn more about utilizing online videos by contacting Cochrane & Associates by visiting, emailing or calling (602) 510-3179.

About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the DNA, environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry.


 Indoor Air Quality
 IAQ Marketing
 IAQ Public Relations

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