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IMshopping Selected by AlwaysOn as an OnMedia Top 100 Winner


Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

Santa Clara, California, January 20, 2010 – IMshopping, a leading social commerce service for retailers and brands, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. IMshopping was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

IMshopping and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City.

This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

“Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized.” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

IMshopping creates tools and services for social engagement. The company provides retailers and brands with new models of commerce and marketing that go beyond setting up a site, paying thousands of dollars to Google for traffic, and waiting for the customers to wander in. The company’s flagship Merchant Answers platform allows retailers to offer shoppers with community based shopping assistance for their products and services. Questions asked on their retailer’s website site or on social networks are automatically routed to the community member who is most knowledgeable about the topic. Customers quickly receive real answers to their questions with embedded product recommendations.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

“We are honored to have been chosen by Always On for this prestigious award,” said Prashant Nedungadi, CEO and founder of IMshopping. “Our services are changing the way retailers and brands sell, market and interact with their customers. Social commerce is quickly becoming reality.”

About IMshopping
IMshopping believes in proactive ecommerce. Our tools let merchants and brands tap into social networks by creating novel ways for customers to interact. For example, customers who are interested in purchasing a product, but need more info now can tap into a community to ask a question or request a review. Or they can create a poll for their friends to vote on the better of two products. Or they can recruit friends to drive the price lower on a group buy. The result is better decision making through social assistance.

We make customers your best sales people and give them new ways to interact with your store or brand.

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network ( In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

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 social commerce
 retail service
 customer service
 online retail

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