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Alma Media becomes shareholder in automotive industry application company


Alma Media Corporation, the auto industry solution provider Grey-Hen Oy and the automotive software company Kateetti Oy will establish a joint venture to market and develop new kinds of auto industry applications. The joint venture continues the long-standing cooperation between the three companies.

The customer base of the new joint venture will consist of all auto industry organisations from manufacturers to dealers. The company will offer online information systems that also serve the information needs of car-buying consumers. Contact information, accumulated through Alma Media’s service, can be more efficiently gathered to guide the operation of auto industry organisations. The joint venture will start business during spring 2010. Its strategic partner will be 121 Media Oy.

Alma Media in brief
Alma Media is a profitable and internationally expanding company that invests in the future of newspapers and online media. Its best known products are the Aamulehti, Iltalehti, Kauppalehti and

Net sales in 2008 totaled EUR 341 million and the operating margin was over 14%. The company’s share is listed in the Mid Cap segment of the NASDAQ OMX Helsinki. Please visit for further information.


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