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Behind the Scenes of Tostitos "Salute the Troops" Bowl Game in the Persian Gulf


Exclusive Behind the Scenes B-Roll of Tostitos “Salute the Troops” Bowl Game available for free and unrestricted use at

Rocket Ismail, Barry Switzer and All-Star Team joined Tostitos and the USO to bring Tostitos “Salute the Troops” Bowl to U.S. Military in Persian Gulf

College Football Legends and Active Military Members Teamed Up for Flag Football and Tailgate Celebration

The Tostitos brand, in a joint effort with the USO, today held the first-ever Tostitos “Salute the Troops” Bowl, a one-of-a-kind college football experience at a military base in the Persian Gulf. The event included a flag football competition with teams of college football legends -- partnered with military service heroes -- in a gridiron match-up to celebrate the armed forces and provide a taste of home.

Highlights from the event will be shared at halftime during the nationwide broadcast of the 2010 Tostitos Fiesta Bowl on FOX on January 4, 2010. PepsiCo’s Frito-Lay division has had a relationship with college football for decades, highlighted by its 15-year title sponsorship of the Tostitos Fiesta Bowl.

The event for the troops, which included a pep rally and tailgate party, put legendary coaches Barry Switzer and Tommy Bowden at the helm of two teams composed of active military personnel and former college all stars such as Rocket Ismail who helped Notre Dame win the NCAA National Championship in 1988 and Tony Casillas, a two-time All-American and 1985 National Champion at the University of Oklahoma.

“We were honored to join the USO to bring the enthusiasm and camaraderie of college football to some of the brave men and women serving our country,” said Justin Lambeth, vice president of marketing, Tostitos. “The Tostitos brand has always seen college football as a way to bring people together to share fun, memorable experiences, and we hope that by recreating some of the excitement around football bowl games, we were able to provide a taste of home and a lasting memory.”

“We’re thankful to have Frito-Lay, and specifically the Tostitos brand, as a partner to execute this unique college football event for our troops serving on the front lines,” said Sloan Gibson, USO president. “Our military has some of the biggest college football fans you will find, and we are excited to have provided this once-in-a-lifetime experience for our troops.”


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