PLAYBOY ENTERPRISES appoints JIMMY JELLINEK to the new position of CHIEF CONTENT OFFICER

CHICAGO, Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) today announced the promotion of Jimmy Jellinek, editorial director of Playboy’s combined print and online content, to chief content officer. In this newly created position, Jellinek will oversee content development for all of PEI’s media properties including print, online, mobile, television, film and radio. This position reports to Playboy founder, Editor-in-Chief and Chief Creative Officer Hugh M. Hefner and will be based in Chicago.

“Jimmy intuitively understands our 21st century culture. His creativity and ability to produce provocative content for Playboy magazine and Playboy.com make him an excellent choice to serve as chief content officer,” said Hefner. “The inherent opportunities in his new position will complement all of Playboy’s divisions.”

Earlier this year, Playboy consolidated its print and online operations and redesigned Playboy.com, creating multi-platform advertising opportunities around its content. Last year, approximately 50 percent of the company’s advertisers bought both Playboy magazine and Playboy.com.

“Integration of Playboy content across media properties will create more opportunities for advertisers to reach viewers and readers,” said Jellinek. “Working with Hef and our creative team, we can create a seamless, enhanced fusion between our media properties and maintain Playboy’s role as the source for unique lifestyle content.”

Jellinek, 35, has spent most of his career as an editor and branding expert in the general-interest men’s publishing field. Prior to Playboy, he served as vice president, entertainment and programming for Heavy.com, where he oversaw all original content and programming. Before joining Heavy.com, Jellinek served as Maxim magazine’s editor-in-chief, where he ran the editorial operations and acted as the overall brand director with creative control over Maxim.com and other Maxim-related brand extensions. Prior to joining Maxim, Jellinek was Stuff magazine’s editor-in-chief, responsible for leading the editorial staff and securing cover talent by establishing and maintaining strong relationships with film studios, record labels, and TV networks. He began his career in publishing at Details magazine as an editorial assistant.