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My Payday Loan Goes High Tech To Improve Payday Loan Customer Services


Building on two years of rigorous Payday Loan software development, the implementation of a new loan approver system means that customers are finding it quicker and easier than ever before to apply for loans. The system provides much of the assistance normally required from loan advisors and allows the team to approve loans quickly and reliably time after time.

Kirsty Auchincloss, COO of MEM Consumer Finance Ltd ( ) explains, “One of the important things as a business is to give consistency of service and product to all our customers. Before the implementation of our new system, approving payday loans was a largely manual basis and could vary from person to person. Although all our advisors are comprehensively trained, different people sometimes see things in different ways. With our new Loan Approval System, customers will get a homogenous service across the board and we can manage our business more easily.”

Kirsty Auchincloss continues, “Having an efficient system does not mean that we are losing the human touch. If anything, it means that our customer services team can spend more time helping customers and less time focusing on red tape. The new payday loan approval structure means that not only can we turn round short term cash advances quicker but that we can concentrate on fulfilling the needs of our valued customers”.

Applying for a payday loan could not be easier – anyone finding themselves caught unexpectedly short before payday just needs to go online to and fill out the bespoke application form. This is then automatically processed and the customer is immediately given an indication of whether or not they qualify for a loan and provisionally, for how much they would be approved. They are then able to send the necessary documentation across quickly and, if approved, have their funds deposited the same day. Existing customers have it even easier – in most cases they can complete loan renewals online, always helpful in the event they need that little extra cash!

Notes to editors: offers loans between £80 and £1000 (subject to status) repayable on the customer’s next payday. Payday loans are helpful to people to bridge unexpected financial shortfalls or provide additional funds from time to time as the need arises.

My Payday Loan is a trading name of MEM Consumer Finance Ltd, a wholly owned subsidiary of MEM Capital plc.

For more information contact:

Kirsty Auchincloss, COO, MEM Consumer Finance Ltd
Tel: 0871 550 0072


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