MYtv Selects NDS for Hybrid Pay-TV Service and First Integrated DVR in CIS
* MYtv® has chosen NDS professional services and technologies for its hybrid satellite DTH pay-TV platform launching in late 2009
* The first integrated Digital Video Recorder (DVR) service in CIS will use NDS XTV™ and an electronic programme guide (EPG) developed by NDS
* MYtv to use MediaHighway® set-top box (STB) software and VideoGuard™ conditional access.
LONDON, UK - NDS, the leading provider of technology solutions for digital pay-TV, announced that MYtv has chosen professional services and an end-to-end solution from NDS for its hybrid satellite direct-to-home (DTH) pay-TV platform. MYtv is planning to launch its pay- TV service in late 2009.
With NDS MediaHighway STB software, MYtv will have the ability to introduce advanced features such as pay-per-view and interactive services. NDS is also managing the systems integration including the deployment of NDS VideoGuard conditional access, an NDS EPG and XTV DVR technology.
NDS XTV will give MYtv subscribers the ability to record TV content while viewing another programme. MYtv subscribers will also be able to pause, record, play back, rewind and fast-forward their recorded content. This provides them with maximum flexibility and choice in their viewing options, enabling them to choose what they watch and when they watch it.
At launch, MYtv will offer a high definition DVBS2 XTV DVR, as well as a HD/SD zapper STB to receive both MYtv packages and satellite FTA channels. Subscribers can watch SD and HD channels broadcast by satellite (DVBS2) as well as using DVR technology to record and playback programmes.
“We aim to become the consumer’s first choice in entertainment and information by using the best available TV technology to enhance the television viewing experience,” said Albert Feldman, general director of MYtv. “We chose to partner with NDS because NDS has the technology, experience and market understanding to help us reach our goal.”
Jeremy Maddocks, NDS Regional Director, Central and Eastern Europe, commented,
“NDS’ end-to-end technologies and systems integration will allow MYtv to become a world-class pay-TV operator. MYtv will be able to offer advanced services and features, such as Ukraine’s first integrated DVR, to entertain and engage audiences across the region.”
MYtv, the new satellite-based television service in Ukraine, supplements and vastly improves on the existing inferior antiquated cable TV service. MYtv provides a 100% digital TV experience for the Ukrainian viewers based on a compelling and exciting mix of content, technology and service. It has the first integrated HD DVR technology available in Central East Europe. Its dynamic technology platform and excellent selection of channels, enables individuals and communities to receive premium service of the highest standard. MYtv provides interactive features, an interactive EPG and quality customer service.
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to
securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 111 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 128 million devices. NDS DVR technology, centred around XTV™ , leads the global industry with 23 million units deployed. (Deployment figures as of 30th September 2009).
Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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