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Sky awards LivePerson online business partner of the year accolade


LivePerson, Inc., a provider of online engagement solutions that facilitate real-time assistance and expert advice, has announced that it has been awarded the Online Business Partner of the Year award by British Sky Broadcasting (BSKYB), operator of the United Kingdom’s largest digital pay television platform and fastest growing broadband provider. The award was presented during BSkyB’s annual SKY Awards ceremony in November, at the Celtic Manor Resort in Wales.

A major annual event, BSkyB’s Shine Sky Awards ceremony recognises vendors and partners who have contributed to the company’s continued growth and success across its various sales channels. Over 2500 companies were nominated across 12 different categories, with 50 being shortlisted to receive a potential award. In order to be shortlisted for the Online Business Partner of the Year Award, the partner must have delivered the strongest planning, sales, analysis, optimisation and innovation for the company’s online sales channel.

For Sky Online, LivePerson’s intelligent, real-time engagement solution proactively targets the right visitor with the right message at the right time in order to maximize incremental sales opportunities. The LivePerson solution is a key element of Sky’s conversion rate improvement and online sales strategy.

“We are pleased to recognize the LivePerson team for surpassing online business expectations in 2009,” said John Orriss, Sky’s Director of Customer Growth and Sales. “The Liveperson programme is key to our efforts to continually optimise customer journeys and online conversion as such this award is well deserved.”

“It’s an honour to be recognized by BSkyB as the partner who contributed most to their online sales performance over the past year,” said LivePerson CEO, Robert LoCascio. “I am proud that we were able to deliver such dramatic results for BSkyB’s online sales channel and look forward to continued success with the company’s online initiatives in the future.”

About LivePerson
LivePerson is a provider of online engagement solutions that facilitate real-time assistance and expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson’s hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson’s intelligent platform helps millions of people succeed online. More than 8,000 companies, including EarthLink, Hewlett-Packard, Microsoft, Qwest, and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City.

About Sky TV
Sky is the UK’s leading entertainment and communications company, operating the most comprehensive multi-channel television service. Over 9.4 million homes - a third of households across the UK and Ireland - enjoy the entertainment, movies, news and sports channels. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what, how and when they watch. Almost 5.5 million customers now choose Sky+, Sky’s digital video recorder, to record and store their favourite programmes and 1.3 million enjoy the picture and sound quality of Sky+HD, which offers 35 dedicated HD channels. Sky is also the UK’s fastest growing broadband and fixed-telephony provider with over 2.2 million customers taking Sky Broadband and over 1.8 million customers taking Sky Talk.

Sky PR Contact:
Victoria Etaghene
Sky Consumer PR Executive
British Sky Broadcasting Ltd
Grant Way
0207 705 3000


 Shine Sky Awards ceremony
 Sky TV
 HD channels

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