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Panasonic to Launch Multi-faceted Marketing Campaign Surrounding the Vancouver 2010 Olympic Winter Games


FULL HD 3D, Social Networking, and the Environment

Will Be Central Themes of Campaign

TOKYO, JAPAN, Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games, announced plans for a multi-faceted marketing campaign that will focus on the launch of its new FULL HD 3D Home Theater technology as well as an online social networking contest and sponsorship of a variety of environmental initiatives with VANOC.

Full HD 3D Home Theater Pavilion

Panasonic plans to bring to market its ground-breaking Full HD 3D Home Theater products in 2010. In Vancouver, Panasonic will feature the Panasonic FULL HD 3D Theater Pavilion at David Lam Park. The 700 m2 corporate pavilion will be open throughout the Olympic Games (February 12 to 28) in cooperation with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the City of Vancouver and Canada’s Olympic Broadcast Media Consortium -- the official Canadian broadcaster of the 2010 Winter Games.

The highlight of the pavilion will be Panasonic’s world-first FULL HD 3D Plasma Home Theater System which will allow visitors to experience the immersive world of 3D entertainment through a variety of sports and entertainment videos shown in FULL HD 3D movie-theater quality.

Panasonic has been contributing to the Olympic Games with its state-of-the-art digital AV technologies since the Calgary 1988 Olympic Winter Games. The company, who recently extended its commitment to global sponsorship through 2016, will demonstrate in Vancouver the future of at-home Olympic Games viewing by displaying its Full HD 3D technology to the the public in Vancouver.

Following the initial announcement in January 2009 of plans to create a FULL HD 3D Plasma Home Theater System* using a 103-inch Plasma and 3D Blu-ray Disc player, Panasonic recently announced a 50-inch FULL HD 3D Plasma Home Theater System in September 2009. It also has been developing professional 3D production systems to improve the production environment and make it easier for content creators to create more 3D programming for consumers.

“One Winter, Five Dreams” Online Contest

On November 2, Panasonic launched a blog entitled “One Winter, Five Dreams” within its global Olympic Games web site featuring five athletes who are striving to win a place at the Vancouver 2010 Olympic Games. Using videos and photos, the five athletes will blog about their highly unique experiences including their daily training, pre-Olympic events and their passion as they pursue their dreams of becoming an Olympian. Readers can post messages on the blog to help encourage and support each of the athletes with one fan blogger winning a trip to the Vancouver Olympic Games as the “Gold Blogger” to cheer on them at the venues.

The five athletes include Robel Teklemariam (men’s cross-country skiing, Ethiopia), Clyde Getty (men’s freestyle skiing, Argentina), Tugba Karademir (ladies figure skating, Turkey), Katharine Eustace (women’s skeleton, New Zealand) and Kazuhiro Koshi (men’s skeleton, Japan). Their blogs appear at

VANOC Sustainability Video Contest

VANOC has made sustainability one of the main themes of the 2010 Winter Games, taking measures to reduce the environmental impacts of the Games. Panasonic supports the goals of VANOC’s sustainability-focused operations and will implement various environmental programs during the Olympic Games.

A centerpiece of Panasonic’s support for VANOC’s environmental initiatives is a co-sponsorship of the Do Your Part – VANOC Sustainability Video Contest aimed at Canadian youth aged 13-24. The contest, promoted jointly by VANOC, the United Nations Environment Program (UNEP) and the Government of Canada, will make use of Panasonic’s long-term Kid Witness News (KWN) program – a hands-on video educational program started in 1989 -- in order to encourage interaction and environmental activities by children in Canada and around the world through the making of videos.

Panasonic will also cooperate with VANOC and the Official Carbon Offset Supplier, Offsetters, to contribute to VANOC’s goal of having a “Carbon-Neutral Olympic Games” by offsetting 416 tons of CO2 emissions, the estimated total amount of CO2 released from various activities Panasonic will carry out during the period of the Games.

* World’s first system to create true-to-life 3D Full HD images by providing full HD images to left-eye and right-eye, as of November 2, 2009.


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