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Belkin Corporation Appoints Eric Tong as New Vice President, Asia Pacific


Mr. Tong heads up newly established Hong Kong office, adding to the organization’s increased presence in the region

(Los Angeles, CA and Hong Kong) - March 7, 2006 – To continue its focus in Asia Pacific, Belkin Corporation, the global leader in connectivity solutions, announces the appointment of Eric Tong, former VP of Marketing and Product Management – Belkin US, to the position of Vice President, Asia Pacific of Belkin Asia Pacific Limited. Mr. Tong will be based out of the organization’s new Hong Kong office, headquarters for the region, established in November 2005. This move adds to Belkin’s increased regional presence with its existing Singapore and Shanghai offices, and with additional offices in other Asia Pacific countries planned for the near future.

Mr. Tong will continue to build upon what has already been a successful move into the region. He is responsible for all sales, marketing, and operational activities for the region, with the intent of delivering thoughtful solutions to make end users’ lives easier in an increasingly more complex and sophisticated IT and CE world.

“Our ultimate goal is to create an ecstatic user experience that results in a long-lasting and loyal relationship with the Asia Pacific consumer,” says Mr. Tong. “It’s a really exciting time in Asia Pacific, and I look forward to helping Belkin grow its brand across the region.”

“We have a great team in place under Eric’s leadership,” comments Chet Pipkin, Belkin CEO/President. “As our company continues to evolve into a more complete global organization, his passion and strategic leadership will further solidify Belkin as a leader in the digital connectivity space.”

“The market opportunities in the Asia Pacific region are huge, and we strongly believe in the specific country markets embedded there,” continues Mr. Pipkin. “With Eric at the helm, we are eager to be adding more resources to accelerate our growth there.”
Eric Tong, Vice President of Belkin, Asia Pacific

Mr. Tong began his career at Belkin in 1993 in product management. His last role as the VP of Marketing and Product Management in the US corporate office gave him increasing responsibilities for Belkin’s product design, development, marketing, and corporate positioning for Belkin’s global markets. The many successful product launches headed by Mr. Tong included iPod® accessories, wireless networking products, and an innovative PureAV® consumer electronics accessories line. Additionally, he developed an award-winning, in-house industrial design studio, R&D group, and marketing team.
About Belkin Corporation

Belkin Corporation offers a diverse product mix designed to give computer and consumer electronics users seamless integration in their homes, cars, and on the go. Founded in California in 1983, Belkin is a privately held company and the recognized leader in connectivity solutions, in addition to accessories for iPod® players, computers, and others. We provide extensive solutions for networking, home theater—with our PureAV line—and many more categories. You can view and purchase them at, as well as through a network of major distributors, resellers, and superstores.

Belkin’s phenomenal growth has led to our expanding global presence. In addition to corporate headquarters in Los Angeles, we now have offices throughout Europe—in the United Kingdom, the Netherlands, and Germany, among others—and in the Asia Pacific region, including Australia, Shanghai, and our regional headquarters in Hong Kong.

About PureAV®

Designed to unleash the potential of audio video devices, PureAV by Belkin integrates the latest technologies with the best materials to deliver an outstanding home theater experience. Evolving out of Belkin’s 20-plus years of leading-edge development in digital connectivity and power protection, PureAV cables, power, and digital wireless accessories offer a modern elegance and exceptional performance previously obtainable only at a premium price. PureAV products are available at, and through a network of major distributors, resellers, and superstores.


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