Harris Corporation Wins Airtime Sales Contract for Subsidiary of Europe’s Largest Broadcasting Group
Hungarian installation of Landmark™ II system to be first in Central Europe
LONDON, March 6, 2006 — Harris Corporation’s (NYSE: HRS) Broadcast Communications Division today announced that R-Time Sales & Marketing, the airtime sales subsidiary of RTL Klub in Hungary, has purchased the Harris® Landmark™ II airtime sales system, marking the first implementation of the system in Central Europe.
R-Time and RTL Klub are associated with RTL Group, the Luxembourg-based media group which operates 34 television and 30 radio stations in 11 countries, including Germany, France, Belgium, the Netherlands, UK, Luxembourg, Spain, Hungary, Portugal and Croatia. RTL Group also is a global content provider, owning production and rights companies in more than 40 counties
The Landmark™ II system from Harris is a highly advanced and established software solution for the management and execution of complex airtime campaigns that enables R-Time to take advantage of station average pricing (SAP), the cost-per-thousand method of trading commercial airtime most commonly used in the UK. Landmark™ II will deliver precise, efficient, advertising campaign delivery against ratings data, thus offering R-Time clients a much improved vehicle for reaching their target audiences. R-Time clients include RTL Klub, Cool TV, Cartoon Network, Film+, Sport1 and Sport2, A+, Hálózat TV and, most recently, The Discovery Channel.
“Hungary joined the European Union in 2004 and our television advertising market has grown rapidly in recent years,” said R-Time Managing Director Steve Varcoe. “As a result, our airtime sales market has become far more complex and sophisticated, and will become even more so with the impending rollout of digital cable and IPTV services. The optimisation functionality of Landmark™ II will give us an unchallenged competitive edge going forward.”
Landmark™ II provides multi-channel operators, networks and regional sales houses with the ability to maximise the efficiency of all advertising revenue-generating opportunities including spot, sponsorship and interactive. It was developed in conjunction with some of the world’s largest airtime sales organisations, and currently processes transactions worth hundreds of millions of dollars.
The contract for Landmark™ II with R-Time includes software licensing, support, facilities management, plus development and implementation. Implementation is already underway and completion is scheduled for the fourth quarter of this calendar year.
Harris Vice President of Software Sales for Europe, Middle East and Africa John Phipps said, “The selection of Landmark™ II by R-Time is a tremendous vote of confidence in the flexible, robust nature of this industry-leading software system.”
About RTL Group
RTL Group is the largest independent distribution company outside the United States. It holds broadcasting rights to 19,000 programming hours in 150 countries, reaching more than 250 million viewers each month.
About Harris Broadcast Communications Division
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. With headquarters in Melbourne, Florida, the company has annual sales of over $3 billion and has more than 13,000 employees — including 5,500 engineers and scientists — dedicated to the development of best-in-class assured communications™ products, systems, and services. The company’s operating divisions serve markets for government communications, RF communications, broadcast communications, and microwave communications. Additional information about Harris Corporation is available at www.harris.com.
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- Harris Broadcast Communications Division
- Harris Corporation
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