Fujifilm and Rite Aid Make Halloween Picture Perfect

Rite Aid Customers Can Submit Halloween Photos Online
to Win a Trip to the Hershey Park Trick or Treat Adventure


Valhalla, NY, October 13, 2009 — FUJIFILM U.S.A. Inc., a market leader in providing complete retail photo imaging solutions, and Rite Aid Corporation, one of the nation’s leading drugstores, today announced their Picture Perfect Halloween Photo Contest.

“Halloween is the second largest picture taking day of the year after Christmas" said Joellyn Gray, director of consumer insights, Fujifilm, U.S.A., Inc. “We’re pleased to team up with Rite Aid to add to the fun of this holiday by inviting consumers to submit fang-tastic photos for a chance to win great prizes.”

To enter, Halloween lovers can go to www.HalloweenPhotoContest.com to register and submit photos and vote on other entries until November 9, 2009. The website is full of information for creating a spook-tacular Halloween, including great recipes, decorating ideas and instructions, digital scrapbooking kits, and photo-taking tips from the New York Institute of Photography.

Contest information and rules are available at www.HalloweenPhotoContest.com.

Prize packages will be awarded in six categories and will include:
Grand Prize: A three day, two night trip for four to Hershey Park in the Dark in 2010.

First Prize: Digital Photography Course: “Fundamentals of Digital Photography,” by the New York Institute of Photography plus a $100 Rite Aid gift card

Second Prize: Fujifilm FinePix Z33WP waterproof digital camera plus a $75 Rite Aid gift card

Third Prize: The Rite Aid “My Way” digital camera plus a $50 Rite Aid gift card.

In addition, the contest features a Daily Giveaway with thousands of fun photo products including prints, posters, holiday cards, photo mugs and more.

“For years, Fujifilm and Rite Aid have offered great products and services that enable people to capture and share their pictures, no matter where they are,” said Gray. “This contest affords a creative environment for people to share these images online as well as the opportunity to win terrific prizes – prizes which will make very special holiday gifts.”

About Fujifilm
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation providing digital and analog photographic imaging systems and services and Motion Picture Film products and services to consumers, professionals and businesses. For more information please visit www.fujifilmusa.com, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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Contact Information

Lauren Restuccia

Manager, Corporate Communications

FUJIFILM U.S.A. Inc.

Contact via E-mail