ProFlowers and RedEnvelope Partner with Susan G. Komen for the Cure® to Fight Breast Cancer

SAN DIEGO, Calif., October 7, 2009 – For the ninth consecutive year, ProFlowers® and RedEnvelope® have partnered with Susan G. Komen for the Cure® to raise awareness and help in the fight against breast cancer through the Pink Ribbon Collection. Ten percent of the retail price from each Pink Ribbon product is donated to Komen for the Cure to help fund research and community outreach projects. Exclusive products ranging from floral bouquets and plants to hand-dipped berries and jewelry are available year round to support the breast cancer movement.

“We are very proud to continue to partner with Komen this year to help raise awareness about this important cause. Our customers can share in our support of Susan G. Komen for the Cure by purchasing from the unique ProFlowers and RedEnvelope Pink Ribbon Collection. We offer an easy and rewarding way for customers to contribute to solving this problem that affects one out of every eight women in the United States,” said Hannah Blum, Director of Corporate Development and Marketing.

“Komen for the Cure is proud to partner with ProFlowers and RedEnvelope in its promise to save lives and end breast cancer forever,” said Katrina McGhee, Vice President of Global Partnerships at Komen. “The Pink Ribbon Collection offers a great selection of products that anyone would love to give or receive.”

Some of the featured products in this year’s collection include:

Pink Ribbon Enchantment bouquet: This bouquet is a vision in pink. Pink lilies surrounded by mini pink gerbera daisies, asters and lemon leaf, is a great way to brighten someone’s day and help with the fight against breast cancer. The flowers are hand-picked and tied, then shipped fresh from the fields along with your personal message. Each bouquet is delivered with helpful information from Susan G. Komen for the Cure regarding the basics of breast health and the donation description. $39.99.

Pink Ribbon Orchid: This Phalaenopsis orchid adds a special elegance to any room and will make any woman feel appreciated, making it the perfect gift. $49.99.

Hand-Dipped Pink Ribbon Berries: Help the fight against breast cancer and wow someone with the unforgettable taste of these hand-dipped strawberries. Made to order, these giant strawberries are individually dipped and covered with pink & white swizzles. Starting at $24.99.

Pink Eternity Circle Necklace: This ancient symbol of harmony, eternity and friendship, carved from rose-pink cat’s eye – a stone believed to promote well-being and insight – will remind her that she’s surrounded by endless love. $39.95.

For more information about Komen, breast health or breast cancer, visit www.komen.org or call
1-877 GO KOMEN.

About ProFlowers®
ProFlowers, a Provide Commerce brand, launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Valentine’s Day, Easter, Mother’s Day, birthdays and anniversary events, through its website, www.ProFlowers.com. The company’s platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional floral supply chains of wholesalers, distributors and retailers.

About RedEnvelope®
RedEnvelope, a wholly-owned subsidiary of Provide Commerce, is a retailer dedicated to inspiring people to celebrate their relationships through giving. RedEnvelope offers an extensive collection of imaginative gifts through its catalog and its webstore, www.RedEnvelope.com.

About Provide Commerce®
Provide Commerce is a leading online provider of high quality gifts backed by superior customer service. The Provide Commerce family of brands offers fresh flowers, fruit and sweets from ProFlowers®, www.ProFlowers.com, Cherry Moon Farms®, www.CherryMoonFarms.com, Secret Spoon®, www.SecretSpoon.com and Shari’s Berries™, www.Berries.com. Most recently, Provide Commerce added RedEnvelope®, www.RedEnvelope.com, the place for unique and customizable gifts, to its family of brands.

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.3 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

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Grace Lee

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ProFlowers

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