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Deutsche Telekom chooses SAS marketing campaign management as new international standard


T-Home, T-Mobile subsidiaries to streamline and optimize customer communications with SAS software; enhanced version of SAS® Customer Intelligence also released

HEIDELBERG, GERMANY & CARY, NC USA . – Deutsche Telekom AG (FRA: DTE), Europe´s largest telecommunications provider, has selected SAS® software as its international standard for managing marketing campaigns in its T-Home and T-Mobile subsidiaries. SAS, one of the world´s largest software companies and the leader in business analytics, won the contract in a competitive bid.

T-Home has already been working successfully with SAS marketing campaign management. The software will now be deployed internationally as a company standard, including for T-Mobile.

Teaming up with SAS as its preferred partner for campaign management software, Deutsche Telekom aims at optimizing its customer service profiles and moving one step closer to its clients. Both T-Home and T-Mobile expect to better serve the individual needs of each customer with SAS.

“This is an exceptional endorsement and validation of SAS by Europe´s largest telecommunications company,” said Wolf Lichtenstein, General Manager of SAS Germany. “As a trusted technology partner, SAS will support Deutsche Telekom in streamlining customer communications, improving service and enhancing each client’s overall experience with T-Home and T-Mobile.”

The marketing automation and marketing optimization software selected by Deutsche Telekom is central to SAS® Customer Intelligence, a comprehensive suite of business analytic solutions that enable organizations in a host of industries to make smarter marketing decisions and improve customer interaction, profitability and loyalty.
Enhanced version of SAS customer Intelligence released

SAS today announced the latest version of SAS Customer Intelligence, which includes enhanced planning and execution of marketing campaigns, and improved integration between online and offline analytics. It is available today as an on-demand (or hosted) offering, with a traditional on-site version available in October.

“The new version of SAS Customer Intelligence significantly expands SAS’ leadership in enterprise marketing management (EMM),” said Jeff Levitan, General Manager of SAS’ Global Customer Intelligence business. “By adding additional marketing mix analysis and marketing operations management capabilities to the foundation of customer analytics, campaign management, and campaign optimization, SAS expects to significantly increase market share.”

Additionally, SAS Customer Intelligence is now integrated with Assetlink’s Marketing Operations Management suite, which supports efficient budgeting, planning, workflow and digital asset management for marketers. SAS Customer Intelligence, combined with cost and time efficiencies gained through Assetlink, helps marketers increase revenues while reducing the cost of marketing activities.

"We continue to see growing interest in marketing performance management and it is increasingly becoming one of the requirements for EMM. However, few vendors to date have a robust prepackaged marketing performance management (MPM) solution, particularly for marketing operations and marketing mix optimization. It is becoming a major differentiator for EMM vendors,” said Kimberly Collins, managing vice president at Gartner Research.

Designed for business users, SAS Marketing Mix Advisor improves planning and forecasting by calculating the effects of marketing tactics across business units, brands, geographies and channels. Available as an OnDemand solution, SAS Marketing Mix Advisor consolidates all media and promotions analysis in one, easy-to-access location.

The latest SAS Customer Intelligence better integrates online analytics and offline sources. With updated online analytics offerings, marketing organizations can now synchronize activities across all marketing communications, including customer transactions, store or branch office interactions, online shopping navigation, call center conversations, and mobile marketing message responses.

SAS Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. In addition to Deutsche Telekom, organizations worldwide using SAS to support customer initiatives include Citi, DeutschlandCard, First Citizens Bank, Grupo Santander, ScotiaBank, Staples, US Bank, Vodafone Australia and Wolters Kluwer.


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