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LV= competition invites entrants to picture what they love most in life


LV=, insurance, pensions and investment group is inviting its members, customers and website visitors to share photos of what they love in life, and be in with the chance of winning £1,500.

The competition’s theme ties in with LV=’s overall aim as a financial solutions and insurance provider, to help people look after the things that they love in life.

The photo could be of a family member or friend, a pet, or a treasured possession like a car or house, even a place they love to go on holiday.

The online photo competition judges aren’t looking for an ’expert’ photo, but a picture that captures something that the entrant really cares for, in the most original, visually appealing and self-explanatory way.

Details of the competition have already been emailed to a large number of LV=’s customers and to competition websites, and already some excellent entries have been received and loaded up to view. And even if entrants don’t win the first prize of £1,500, there are three runners-up prizes of £250 to be had.

To take part in the competition entrants will need to register themselves as a member of the LV= online community, and then it’s simply a case of loading up their photos. The closing date is 31 October 2009.

Alan Lay, LV=’s Web Content Manager, said: “The LV= community has been very popular with our members since its launch, and this new competition is an ideal way for existing and new members to share what they really love in life with the wider community. Judging by the high quality of photos that we’ve already received, it’s going to be tough to choose the winners, though we’re sure that there are even better examples out there just waiting to come in.”

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Notes to editors:

About LV=
LV= and LV= Liverpool Victoria are trademarks of Liverpool Victoria Friendly Society Limited (LVFS) and LV= and LV= Liverpool Victoria are trading styles of the LVFS group of companies.

LV= employs more than 3,800 people, serves around 3.6 million members and customers, and manages around £7 billion on their behalf. LV= is also the UK’s largest friendly society (Association of Friendly Societies Yearbook 2008/2009, total net assets) and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register No. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

LV= PR contact:
Emma Holyer
Press Office
69 Park Lane
0208 256 6714


 LV= online community
 Online photo competition

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