North West Entrepreneurs Above Par One Year On
North West entrepreneurs Colin Whitehead and John Woosey are celebrating a year of success following the launch of their unique Rewards4golf.com programme which has now registered over 70,000 members.
The duo based in Gatley, launched the scheme with fellow directors Tom Cowgill and Ian Lancaster last year, and in just over 12 months have already smashed all forecasts for its success.
“We knew it would appeal which is why we launched Rewards4golf.com but we’re delighted by just how successful it has been,” said Commercial Director Colin Whitehead.
“In just one year we have brought on board over 70,000 members from a standing start which just goes to show its popularity amongst golfers who have been spreading the word.
“It’s a simple formula. We just give golfers what they want. From the retailers they like to use to the products they want to redeem their points for.”
Colin, ex CEO of Manchester’s biggest PR agency Staniforth and John Woosey, are both directors of the Gatley-based JRW* Group which has a number of high profile golf brands.
They teamed up with Tom Cowgill and Ian Lancaster from prestigious golf events organisers Sports Masters International (SMI) based in Derbyshire to launch Rewards4golf.com.
“We’ve known Tom and Ian for a while on the golf circuit and it made sense for us to join forces when we were looking at the Rewards4golf.com proposition because of our joint contacts,” said Colin.
“It’s unlike any other sporting rewards scheme that we’ve seen because as well as having partners who are specialist golfing companies we’ve got high street retailers on board. That means our members collect points in their everyday life and what’s more their partners can gather points for them as well even if they’re not golfers.”
Members earn points for every pound they spend with some of the UK’s most popular retailers including Tesco, John Lewis, Littlewoods, Currys, Marks & Spencer, Halfords, Superdrug and Amazon.
They can also earn points when spending with golf specialists including Direct Golf UK, Golfbreaks.com, Golf Care, GreenFree and The Golfers Club.
Golfers can then redeem their points to claim a host of top-of-the-range golfing rewards, anything from a set of clubs to a box of balls.
“In today’s climate even something as simple as trading the points they have earned for new golf balls can be a big help rather than shelling out £40 every time your ball stash is depleted,” said Colin.
It is the first golf rewards scheme anywhere in the world to use the innovative technology which means points are automatically collated whenever a registered credit or debit card is used with a participating retailer – meaning the system is both environmentally friendly and hassle-free as there is no need to carry a separate loyalty card.
Reward developed the concept for the football industry and has since expanded into all sports, charities and banking. Rewards4golf.com have licensed the product for the golf market and is now one of their most successful licensees.
“Rewards4golf have taken the technology and the concept behind the football reward programme and tailored it to the golf market. Rewards4golf.com have seen great success from the programme because they have identified what motivates their members and rewarded them with meaningful prizes. In today’s world, people need more than a free kettle to change their consumer behaviour!” said Gavin Dein, CEO of Reward.
It takes just one minute to register a card online and is completely free. Members can earn points by shopping with more than 250 online retailers and around 3000 high street outlets. In addition, they can register more than one card to contribute to their points’ tally, so they can even be rewarded when their partner, friends or family shop.
Anyone can sign up to the scheme at www.rewards4golf.com, where they can also browse the huge variety of rewards on offer and see the extensive list of participating retailers.
Note to editors: The JRW Group includes The Golfers’ Club, Golf Care, GreenFree, Stokes Golf Handicap and The Matchplay Championships.
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