The Force is Strong with This One: Mr. Potato Head Turns to ’’The Dark Side’’

PAWTUCKET, R.I. -- January 14, 2005 -- Falling to the temptations of the evil Emperor, MR. POTATO HEAD is adopting a new look and heading over to the dark side of The Force! To build on the excitement of the Star Wars fantasy, Hasbro, Inc.’s (NYSE:HAS) PLAYSKOOL division is launching a new MR. POTATO HEAD figure, DARTH TATER. Available at stores nationwide in February, kids will be able to have all kinds of mix ’n match, MR. POTATO HEAD fun with this wacky spud dressed as the infamous Star Wars saga villain, Darth Vader.

DARTH TATER comes complete with lots of silly parts, including lightsaber, cape, helmet, shoes, eyes, nose, teeth and more. The figure will retail for approximately $7.99 and is recommended for ages 2 & up.

Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, AND WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Contact Information

Wendy Joong

PR

Bratskeir & Company

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