BT Vision launches ‘Bolly and beyond’
UK’s best value South Asian TV, films, music and kids’ programmes
BT Vision has today launched Bolly and Beyond, the UK’s best value on demand service for South Asian films, TV, music and children’s programmes.
Viewers have the choice to watch programmes on a pay per view basis or subscribe to the Bolly and Beyond Pack to watch all of the content, for only £6.85 a month.
Bolly and Beyond features the latest Bollywood blockbusters such as Singh Is Kinng with Akshay Kumar, Katrina Kaif and a cameo appearance from Snoop Dogg, Luck with Imran Khan and Sanjay Dutt, and Jodha Akbar with Hrithik Roshan and Aishwariya Rai, as well as golden classics like Anand with Rajesh Khanna, Sumitra Sanyal, Ramesh Deo and the celebrated Amitabh Bachchan.
The service also includes a selection of India’s most popular TV shows, such as India’s biggest celebrity talk show Koffee with Karan, high profile soaps like Kyunki Saas Bhi Kabhi Bahu thi, cookery shows like India’s longest running and most popular Khana Khazana as well as family comedies like Instant Khichdi.
There is an area dedicated to children’s TV, where kids can enjoy the award winning animated series Jungle Tales, an adaptation of the “Panchatantra” Indian fables. and animated movies like Dashavtaa, based on the ten incarnations of Hindu God, Lord Vishnu. For music lovers, Bolly and Beyond offers a selection of the very best music videos from artists like Mohammed Rafi, Asha Bhonsale, Udit Narayan and Kishore Kumar.
Marc Watson, CEO BT Vision, said: “BT Vision customers can now enter the exhilarating Bollywood world of colour, song and dance. We’re bringing the best in South Asian entertainment to BT Vision customers at a bargain price. Fans can now watch what they want, when they want it, choosing from a huge library of movies, TV shows and children’s programmes.”
BT has signed a five year deal with MoMedia International, a leading digital producer and distributor of entertainment backed by Endemol, and Shemaroo Entertainment, the renowned Bollywood film producer, to manage and supply content for the new on-demand service.”
Lucas Bertrand, co-founder and CEO, MoMedia International, said: “This is a very exciting new BT Vision service. Through Shemaroo, Bolly and Beyond will initially offer more than 200 hours of a wide range of South Asian entertainment on-demand, including half of all the Bollywood films being produced in India.”
For more information, customers should visit: www.btvision.com/bollyandbeyond.
Notes to editors
Pay per view prices
Music Playlists £1.75
About MoMedia International
MoMedia International is a leading digital producer and distributor of entertainment programmes for mobile networks, broadband internet, IPTV, games consoles, narrowcasting and emerging digital platforms. Backed by Endemol and with offices in London and Hong Kong, MoMedia manages the digital rights to thousands of hours of content from 100+ production companies, distributing content globally. The company also manages the content for mobile TV and IPTV platforms and creates original programming and channels that are designed specifically for digital platforms. MoMedia was founded in 2004 by Lucas Bertrand and Mark Benmore.
For more information, visit: www.momediatv.com
Shemaroo has been at the forefront of the Indian Entertainment Industry for four decades. The brand has become synonymous with quality entertainment, acquiring and distributing various rights for use on cable, satellite, internet and home video.
Shemaroo has now evolved and emerged as the top source of Broadcast Content for leading Entertainment Channels and is today popularly known as a major ‘Content House’ for Hindi films. Shemaroo is a joint venture partner in Sony Entertainment Television, with Sony Pictures Entertainment, USA.
For more information, visit: www.shemaroo.com
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