The Weather Channel Desktop is now Number One Content Application on Internet
The Weather Channel Desktop is now not only the leading desktop weather application, but also the number one content application on the Internet, according to Nielsen. In addition, The Weather Channel Desktop ranks as the ninth most popular application overall.
“Consumers have rewarded us by making The Weather Channel Desktop number one because we focus on delivering the most accurate weather forecasts and critical alerts and creating the best consumer experience,” said Brad Bacon, director of consumer applications software at The Weather Channel Interactive (TWCi).
The Weather Channel Desktop joins The Weather Channel (TWC), weather.com and TWC mobile as the most popular sources for weather information on their respective platforms.
TWC Desktop, the desktop weather application that puts consumers one click away from timely weather information and critical severe weather alerts, is the most preferred desktop weather application according to month-by-month numbers from Nielsen. TWC Desktop has the highest number of monthly active users for the last five months. August 2009, for example, showed a 54 percent lead over the number two spot.
With this gain of the top spot among desktop weather applications, TWC Desktop is officially the number one content application on the Internet and is in the top ten of all Internet applications. TWCi has topped the consumer application business by focusing on placing the best content at the fingertips of the consumer. TWC shows great potential growth ahead for TWC Desktop and the company’s other existing and envisioned consumer application software products.
About The Weather Channel Interactive
The Weather Channel Interactive (TWCi) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCi reaches more than 38 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCi also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk/, http://www.meteo123.com/, http://www.wetter123.com/, http://www.canaldotempo.com/ and www.weather.com/espanol.
For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit www.weather.com/press.
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