Viacom’s First Ever ’Roadblock’ Program Scores High Marks

Get Schooled: You Have the Right Draws 12.7 million Total Viewers

NEW YORK.- Attendance was high for the premiere of Get Schooled: You Have the Right, with 12.7 million viewers (P2+) tuning in on Tuesday, Sept. 8 at 8 p.m. Eastern/Pacific and 7 p.m. Central. In Viacom’s first programming roadblock, the 30-minute education documentary aired simultaneously across all of Viacom’s cable networks and was the most watched program on cable for the day. Nickelodeon attracted the largest audience segment, drawing 4.3 million viewers, or 35% of the total viewing audience.

Featuring President Barack Obama, pop superstar Kelly Clarkson and 2009 NBA MVP LeBron James, Get Schooled: You Have the Right highlights the education challenges, life choices and breakthroughs experienced by three professionals who provide critical support to these leading figures in politics, entertainment and sports. Get Schooled: You Have the Right aired commercial-free, in partnership with AT&T, Capital One Financial Corporation and NYSE Euronext.

The show aired simultaneously on the following Viacom networks: BET, BET J, CMT, CMT Pure Country, COMEDY CENTRAL, Logo, MTV, MTV Jams, MTV Hits, MTV2, mtvU, Nick at Nite, Nickelodeon, Nicktoons, Noggin, Spike TV, The N/Teen Nick, TV Land, VH1, VH1 Classic and VH1 Soul. The program was subtitled in Spanish on MTV Tr3s. Get Schooled: You have the Right can be seen in its entirety on www.getschooled.com.

Get Schooled: You Have the Right is created and executive produced by MTV’s Dave Sirulnick and executive produced and directed by Lauren Lazin. @radical.media is a strategic, creative and production partner of the Get Schooled initiative.

The program marked the launch of “Get Schooled,” a five-year national initiative co-developed by the Bill & Melinda Gates Foundation and Viacom that creates a platform for corporate and community stakeholders to address the challenges facing America’s public schools.