Pasch Consulting Group To Publish Study on Car Dealer Website Architecture
The Pasch Consulting Group (PCG) announces an open call for automotive website providers who would like to participate in their annual Automotive Search Marketing Architecture (ASMA) study. The ASMA study will identify automotive website providers that offer SEO compliant platforms using Google’s guidelines as well as best practices in the search marketing industry.
The Pasch Consulting Group’s 2009 ASMA white paper will be released in time for the 2009 Digital Dealer Conference in Nashville which takes place November 1-3. The Digital Dealer Conference (www.digitaldealerconference.com) is the automotive industry’s premier tradeshow which focuses on the latest trends in automotive digital marketing.
This year’s Digital Dealer Conference showcases speakers from the automotive industry who will share best practices sales, marketing, social media, Internet marketing. Brian Pasch, CEO of the Pasch Consulting Group, will be returning to speak at the conference with a seminar entitled “Move Ahead of your Competitors with Content Based SEO Strategies”.
The 2009 ASMA study will evaluate and assign rankings to car dealer website platforms based on key components that represent the best in search engine optimization (SEO) architecture and consumer search experience. These study parameters are established by Brian Pasch, CEO of the Pasch Consulting Group.
For many car retailers, their inventory pages make up over 85% of the total content pages on their website. Organic search optimization and search ranking are heavily skewed to reward good content and good SEO architecture. The report is designed to provide car dealers with an independent view of website platform technology as it relates to organic search marketing.
Last year, the 2008 ASMA report reviewed over 16 automotive platforms with only 2 providers receiving a perfect score for SEO compliance. In the past year car dealer website providers have released or announced many changes to their platforms which should make this year’s report even more interesting.
A new element to this year’s study will be an official ASMA logo which will be awarded to automotive website providers that rank at the top of their peer group. The ASMA logo will allow leaders in the field of automotive website design to proudly display their award on their marketing materials and on their websites. The ASMA logo will represent the best in SEO architecture for the automotive industry.
Automotive website providers who would like to participate in the review must submit three working websites which utilize their latest technology to the Pasch Consulting Group by 9-30-09. Dealer software providers who do not submit examples of their technology may still be included in the report. However, the website PCG reviews will be based on those found randomly on the Internet or referenced on their company websites.
Dealer software providers can contact Brian Pasch at Brian@paschconsulting.com for more information.
The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation. PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.
Brian Pasch is the CEO of the Pasch Consulting Group. Brian is an 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.
About the Digital Dealer Conference
The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues. Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve. For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/
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