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The Fairest Launches Online Private-Sale And Beauty Platform Site


High-end beauty site offers subscribing members substantial discounts on prestige beauty brands, paired with expert industry tips and tricks.

Los Angeles, CA- The FairestTM is an exclusive, members-only online beauty destination where beauty lovers can participate in premiere-brand, private sale boutiques, each open for 24-48 hours. Debuting September 1st, will provide daily and weekly email invites to upcoming sales, and will showcase a variety of iconic and emerging beauty brands along with recommendations. Membership is free, and subscribers can purchase today’s top beauty brands up to 75% off retail.

Site launching partners include:

• Stila
• Clark’s Botanicals
• Boscia
• Korres
• Anastasia
• Cosmedicine
• Tarte
• Jurlique
• BURN is a go-to site for purchasing your favorite beauty brands at amazing prices. A first of its kind, the private sale site focuses exclusively on beauty by providing a platform for brands to communicate directly with consumers. This includes: user-generated makeup brand reviews, industry insider commentaries, and expert editorial content from site editor, Nadine Jolie.

Subscribers will be able to try products, make suggestions, and leave commentary. Various skin types, common beauty problems, and favorite brand items will also be addressed and reviewed by guest celebrities, top beauty bloggers, and industry insiders. The Fairest will unlock the key to successful beauty buying by offering an array of options customized for each and every interest.

With this approach, The FairestTM goes beyond a unique online shopping experience, by providing its members with a trusted insider source of industry news, and answers the question of “What’s next in beauty?”

The Fairest is brought to the online community by a group of top tier beauty experts.
• Intermix Capital Partners, experienced consumer investors with a deep background in beauty, provided investment capital
• Shelley Hunt: former Nordstrom Cosmetics Merchandise Executive, heads merchandising and brand acquisition
• Nadine Jolie: famed beauty blogger, brings the editorial voice to the site
• Venture Commerce: full turnkey internet provider manages all operations from site creation to fulfillment

Utilizing each of their unique backgrounds, is set to be the pinnacle in online beauty sales, combining needs and identifying key niches for growth in the beauty business.

“Our goal is to create an elegant and educational online boutique that showcases the best of beauty at irresistible prices. Sales are accompanied by commentary from tastemakers and experts in beauty that will help brands seed their message and consumers identify the best products for their needs. It is a win-win and organized in a way that best serves beauty brands and consumers,” says Charlie Perer, Partner of Intermix Capital Partners.

With the success of The Fairest’s initial brand menu, the site expects to see many new and repeat users with continuous involvement. The ever-changing assortment of products will grow after the initial launch.



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