Houston Printer: Southeast Media Wins AMA Crystal Award For Website Design

HOUSTON, TX, August. 21, 2009 -- Houston printer, Southeast Media, won a Crystal Award from the Houston chapter of the American Marketing Association (AMA) recently.

Every year, the AMA recognizes companies that demonstrate marketing effectiveness through campaigns that achieve positive, measurable and definable results.

The award honors Southeast Media’s work for Market Basket grocery store in Beaumont, TX.

Gregg Parnell, CEO for Southeast Media said his company improved the website by adding interactive and data collection features. “This improved the shopping experience for Market Basket customers in both the online and the traditional retail stores. The updated website provided valuable information, specifically that saving money is a top priority for Market Basket customers.”

Parnell said the changes improved business for Market Basket. “Over a five month period the Market Basket newsletter subscriptions grew by 242% and website analytics for the weekly specials showed 100,000 unique page views with 16,000 coupons printed directly from the site.

Chuck Barbee, director of advertising for Market Basket said the company is pleased with the website’s updated look and features. “From years of experience, we were confident we knew our customers’ wants and needs. The web analytics that Southeast Media provided us not only confirmed our expectations, but provided excellent insight into which promotional offers are most important to our customers. The analytics have removed a lot of the guess work,” said Barbee. “Our customers are happier, too.”

“We were up against tough competition throughout Houston in this category and winning our first Crystal Award is exciting,” said Parnell. “We want to thank the marketing professionals who gave us their vote.”

About Market Basket
Since 1961, Market Basket (www.marketbasketfoods.com) has been providing an extraordinary food shopping experience to valued customers with the highest standards of freshness, cleanliness, convenience, quality, variety and service beyond expectations.

About Southeast Media
Houston Printer, Southeast Media (www.semtx.com) is a leader in providing integrated marketing solutions for the restaurant and retail food industry. By combining traditional marketing with online, interactive marketing, Southeast Media helps client-partners gain a competitive advantage. Southeast Media is a member of“Inc” magazine’s Inc 5000 list for fastest-growing companies for the third consecutive year.

For more information about printing services and Southeast Media, visit www.semtx.com or call 713-676-1661.

Focus: Houston Printer, Printers in Houston, Website Design, Southeast Media

Contact Information

Michelle Wicmandy

Director of Marketing

Southeast Media

Contact via E-mail