Ace Mart™ Bumps up the Bottom Line 8% with Coremetrics Intelligent Offer™
SAN MATEO, Calif. – Coremetrics, the leader in marketing optimization, today announced that Ace Mart Restaurant Supply Company is achieving significant gains since implementing Coremetrics Intelligent Offer to automate cross sell recommendations for its www.acemart.com site. Site visitors who browse items recommended by Intelligent Offer are converting at four times the rate of visitors who do not. Additionally, the average order value (AOV) for customers who browse cross sell items is 23 percent higher than for those who do not. The higher conversion and AOV is resulting in a total bottom-line revenue increase of eight percent.
“The financial impact far exceeded our expectations, and senior management is delighted with the results,” said Bonny Russell, ecommerce marketing analyst at Ace Mart. “In the first 30 days we doubled our cross sell revenue and the contribution to the bottom line is unmistakable. Because the process is fully automated, we’re maintaining higher cross sell revenues month after month with no extra effort on our part.”
Prior to implementing Intelligent Offer, manual selection of related items meant that cross sell items were available for only about 15 percent of products offered. With Intelligent Offer, Ace Mart has a fully automated “hands-off” process that presents cross sell items for every product and keeps cross sells current based on changing customer interests, new products and seasonal variances. The solution also offers strong controls that allow Ace Mart marketers to tune settings in targeted areas to enhance relevance and accommodate specific business needs.
“The key to increasing revenues is to get qualified people to your site and keep them there,” said Jeff Schmidt, senior vice president of worldwide sales and services, Coremetrics. “Intelligent Offer encourages people to explore other items, clicking effortlessly from one product page to another. The more they browse, the more likely they are to add items to their carts and to complete their orders.”
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