Long Fence and Home Interacts with Customers via Social Media Channels
COLUMBIA, Md., August 13, 2009 -- As part of its new marketing campaign, Long Fence and Home LLLP recently implemented a social networking strategy, which puts the company in closer contact with its customers and prospects.
Since changing times call for changing measures, CEO John DePaola decided it was time to get creative and find new ways keep consumers updated about company initiatives, new product features and special offers.
“A lot of people just sell a product, and there’s really not a whole lot to talk about,” Mr. DePaola said. “We have a lot to talk about, because our products have features and benefits that will directly benefit the consumer. Social networking allows us to go right to the consumer and help them make informed decisions about their home and our products.”
Over the past three months, Long Fence and Home has launched the company’s official blog and opened a Long Fence and Home account on Twitter and Facebook.
To assist with recruiting efforts and company visibility, the company also uses its Long Fence and Home account on LinkedIn, a professional networking tool used to build connections.
When used effectively, social networking platforms allow businesses to strengthen consumer relationships, reveal unique aspects of company culture and show others a more complete sense of their mission and core values.
“Social networking lets consumers hear directly from our company. More than ever before, we now have the opportunity to pass along home improvement materials and industry knowledge to the public. Consumers also have the freedom to provide feedback on our products and services. It’s about open, free flowing communication,” Executive Officer Jill DePaola said.
For Long Fence and Home, the goal is to provide excellent customer service, help homeowners save energy and essentially improve the quality of one’s home and life. Utilizing social networking and participating on popular social media sites fits neatly within that mission.
About Long Fence and Home
One of the largest home improvement contractors in the Washington DC metro area, Long Fence and Home has been improving homes in its community with Long products since 1945. They specialize in replacement windows, kitchens, siding, gutters, doors, and garages. Visit http://www.longfenceandhome.com for more information, or check out the social media accounts at http://twitter.com/LFandHome for Twitter,
http://www.linkedin.com/companies/long-fence-and-home-lllp for LinkedIn, http://longfenceandhome.blogspot.com/ for the blog, and
http://www.facebook.com/pages/Long-Fence-and-Home/87173746633 for Facebook.
- Contact Information
- Chris Jorgenson
- Internet Marketing Manager
- Long Fence and Home
- Contact via E-mail
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