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Displaysense launches celebrity I-doll mannequin competition


The UK’s leading retail display provider, is hoping to tap into the wave of celebrity success by launching a “celebrity I-doll” mannequin competition for the summer.

Displaysense who sells a wide variety of literature holders and other shop fittings, has received requests in the past for alternative mannequin styles such as mannequins with bigger rear ends, but never has the company considered celebrity style imitation mannequins.

The retail display provider is set to launch the competition over the coming months by emailing existing customers, encouraging them to email and write in to Displaysense and state which celebrity they would most like a mannequin designed to look like and their reasons why.

The idea for the competition came about after an eager customer who had previously purchased a display cabinet from Displaysense, wrote in half way through July asking if a Marilyn Monroe mannequin could be created so he could kiss and fantasise over the fibreglass celebrity imitation.

Steve Whittle the marketing manager at Displaysense commented on the unusual competition by saying “We are hoping that our customers will see the funny side of the celebrity I-doll competition, especially during the summer holidays where kids are also encouraged to take part, although we feel that it is the parents that might be more occupied with the competition than the kids. As for the inspiration behind the competition, we are happy that customers are using our mannequins for a number of uses but we do not recommend getting too personal with a mannequin as there could be some undesired side effects”

Once the competition winner is announced, Displaysense will be contacting the celebrities agent to discuss the possibilities of producing mannequins of the celebrity.

According to numerous online celebrity polls, Displaysense could expect to receive requests for the likes of Megan Fox, Jennifer Aniston, George Clooney and Jude Law mannequins, thanks to their award winning legs, bums, tums and good looks. There can however only be one winner in the search for the UK’s first and only “celebrity I-doll” mannequin competition and entrants who feel they can supply Displaysense with that star quality, will need to email or write in to see if they can be this year’s winner.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets mannequins, office displays, exhibition stands, catering supplies and even items for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.

For further information please contact:
Steve Whittle
Marketing Manager
Rye Street
Bishop’s Stortford
CM23 2HG
0845 2008139


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