Release Format Guidelines

News and Press Releases are more effective and acceptable to the many distribution outlets provided by WebWire when they:

1. Are written in the "third person" and are configured like a news story.
2. Do not convey negative language toward a company, product, person, service, event, socio-economic or ethnic group, among others.
3. Include information that is of value to the reader.
4. Are truthful and do not misrepresent the truth.
5. Do not include "advertising" or "hard sell" language such as "Opportunity of a lifetime …" or "Call this number to learn more …".
6. Do not speak to the reader by including phrases such as "By doing this you will get that …" or "Are you in need of …".
7. Include at least one quote. In other words, your release will be more effective if it includes this structure: According to Mr. Smith, the Managing Director, "We are looking forward to our new partnership with …".
8. They are not unilateral statements of opinion or alleged fact. You message is better received when it´s news, including some semblance of balance.
9. Include statements conveying fact that credit the person or organization responsible for determining the fact. Statements of fact should read; "According to the XYZ foundation, eating paper is not a good nutritional option …".
10. When written in proper English including complete sentences and paragraphs with emphasis on good grammar, punctuation, spelling, capitalization and sentence structure. Be careful of lists and one sentence paragraphs, they will make the release less effective.

MAKE IT A NEWS STORY, AND ONLINE PUBLICITY WILL WORK FOR YOU!

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