Zee TV USA Launches in San Diego as the Only South Asian Channel on Time Warner Cable

(DALLAS, Texas) – July 23, 2009 – Zee TV USA, the leaders of South Asian entertainment space in USA, announced today that they have partnered with Time Warner Cable and have launched Zee TV in San Diego. Customers will now be able to subscribe to Zee TV, which is the only South Asian channel on Time Warner Cable’s San Diego platform.

The popularity of Zee comes from its understanding of South Asian culture and beliefs, which are depicted in its programming. The library of Zee programs from India, laced with programs of all genres - catering to kids and adults alike - and recent blockbuster movies, has drawn South Asians in the USA to the channel in huge numbers. The Zee TV lineup includes such hit shows as the number one singing reality show Sa Re Ga Ma Pa and popular dramas like Choti Bahu and Agle Janam Mohe Bitiya Hi Kijo, as well as the immensely popular dance reality show Dance India Dance and new shows like Pavitra Rishta and Aap Ki Antara.

“Time Warner Cable is excited to expand its international programming offerings by adding Zee TV to our San Diego lineup,” said Clara Long, VP of Marketing and Sales. “We’re pleased to give San Diego customers access to this popular South Asian entertainment channel.”

“We are partnering with Time Warner Cable San Diego in an effort to bring Zee TV’s outstanding South Asian lineup to an even larger audience,” said Sudev Datta, VP, Affiliate Sales, Zee TV USA (Americas). “Zee TV USA is the leading South Asian television network in USA, Canada and Latin America; our belief in entertainment and commitment to our audience is evident in partnerships like this.”

To subscribe to the Zee TV channel (Channel 370) on Time Warner Cable San Diego, visit www.twcsd.com

About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.

About Zee TV USA, Inc.
Zee – the name that has become synonymous with entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, Zee is committed to supporting the values and cultures that appeal to South Asians across the globe. With many firsts already associated with its name, Zee has also become a pioneer in the international space, refurbishing its flagship channel to reach out to the South Asian Diaspora worldwide. International operations began in July 1998 for USA. And since then there has been no looking back. The team built Zee into a strong household name in the Americas, currently reaching out to more than 2 million viewers, and it has been an undisputed leader in the market for 10 years.

Not only did the channel grow and create a strong foothold in the market, it has also been responsible for evolving to the needs of the market for content across genres and languages. Consequently the team launched channels that cater to a noticeably wide audience spectrum. Channels like Zee Cinema (Bollywood movie channel), Alpha Punjabi (Punjabi general entertainment channel), and Zee Sports (sports channel) were launched in the US market.

After successfully launching these channels, Zee TV USA has ventured into producing content locally to reach deeper into the South Asian Diaspora, while making them feel closer to their roots. Sa Re Ga Ma Pa (SRGMP) came into being 12 years ago and Indian television history has no other program parallel to this. Last year (2008), for the first time ever SRGMP was produced in an international market (USA) and has quickly become one of the highest rated shows on Indian television. Zee’s legacy continues with other initiatives like Zee Carnival and many more in the pipeline, which have all contributed to Zee’s position as the undisputed leader in South Asian entertainment.

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