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Broadband-Connected Video Game Consoles to Remain the Preeminent Device for Web Video on the TV in the U.S.


SCOTTSDALE, Ariz. - The range of connected consumer electronics devices delivering web video into the living room is growing. Device types include digital media adapters (DMAs), pay TV set top boxes, Blu-ray player/recorders, HDTVs and media-center PCs. However, networked video game consoles are currently the most utilized devices for bringing web video to the TV and will remain so through 2013. By 2013, over 10.7 million consoles will be used as Web-to-TV mediation devices in the US, reports In-Stat

While still at the early adoption stages, the impact of bringing web video to the TV will bring both opportunity and threats to a range of companies in the electronics and TV markets. By 2013, the revenue from Web-to-TV streaming services will grow to $2.9 billion.

“Currently Web video is largely additive to traditional TV revenue streams,” says Keith Nissen, In-Stat analyst. “However, ultimately web video to the TV will force a complete restructuring of today’s video distribution ecosystem.”

Recent research by In-Stat found the following:

* Two separate in-home content delivery networks (CDNs) are evolving in the digital home—one for broadcast media services (e.g., cable TV), the other for Internet-based broadband services.
* Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million.
* Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet.
* Video content will be optimized for broadcast or Web-to-TV based on content type.

Recent In-Stat research, Web-To-TV Video Changes Everything (#IN0904404CM), covers the US market for Web-to-TV video. It includes:

* Forecasts of devices used for video streaming, downloading and rental services.
* Forecasts of total households using Web-to-TV video and the resulting subscription revenue generated, through 2013.
* Analysis of the factors driving Web-to-TV video in the US.
* Extensive consumer survey research characterizing usage, intent, device ownership, and demographic analysis.
* Comparison of advertising effectiveness across multiple media, including TV, newspaper, online and mobile.

For more information on this research or to purchase it online, please visit: or contact a sales representative:

The price is $2,995 (US).

This research is part of In-Stat’s Consumer Media & Content service. “Content is King,” but consumers clearly have preferences about the value of content and services, as well as what devices they use. Technology advances in digital rights management (DRM), internet TV, and cross media programming offer content producers’ new channels for distribution, but pose major disruptions to existing pay TV and mobile service provider business models. Consumer Media & Content (CMC) provides critical insights into how cutting edge technology, combined with new content delivery methods and consumer preferences, will influence the market for digital entertainment.

Report Info

* Title: Web-To-TV Video Changes Everything
* Service: Consumer Media & Content
* Product Number: IN0904404CM
* Publication Date: April 2009
* Number of Pages: 56
* Price: $2,995 U.S. Dollars
* Abstract, Table of Contents, Figures & Tables
* Members Only Access: Full text HTML

About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.


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