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TomTom announces ‘White Pearl’ special edition


TomTom has today announced the White Pearl – a special edition navigation product with a twist! The White Pearl’s stylish, pearlescent design makes the perfect gift, as well as appealing to the driver who likes a touch of glamour in their car.

With a chic pearlescent finish and matching EasyPort™ folding mount, the White Pearl is a departure from the typical look and feel of a TomTom portable navigation device. The product is decorated with a subtle ‘swirl’ pattern, which is beautifully expanded on the start up screen.

Based on the TomTom ONE IQ Routes™ edition*, the White Pearl ensures that driving is safe and stress-free but also includes some brand new features : special Points of Interest such as, ‘Places to be seen’ and ‘Shop ‘til you drop’. Covering everything from restaurants, bars, cafes, coffee shops, cinemas and theatres to fashion and home furnishing stores – the White Pearl gives drivers the ability to explore new places.

The White Pearl and its mount are presented in a luxurious silk drawstring bag, which also keeps it clean and safe from any knocks and bumps.

As well as Points of Interest, the White Pearl comes with TomTom’s extremely useful Help Me! safety features, including emergency phone numbers and a ‘Where Am I?’ function – essential if the car breaks down on a journey, for example. And, as with all TomTom devices, the driver can simply plug in and go.

Corinne Vigreux, TomTom’s managing director, said, “We designed the White Pearl to appeal to anyone wanting to give someone (or themselves) a very special gift, spicing up an already excellent navigation product with some fun, exclusivity and style. From birthdays to anniversaries, Valentine’s Day, Mother’s Day as well as Christmas, we believe this will make an extremely useful and desirable gift.”

The White Pearl offers the usual TomTom navigation benefits: it is easy to install and use, and includes TomTom Map Share™ technology and the ever-useful Help Me! safety menus, amongst other features. In addition, it has TomTom’s unique IQ Routes™ technology, ensuring users automatically have the most reliable travel and arrival times on their device. Also included is advanced lane guidance – an important safety feature that ensures drivers always know the correct lane to take on complex motorway junctions.

Saving time, money and stress with TomTom navigation**
Driving with a navigation device has been proven to:

• Reduce driver stress – 74% of drivers feel less stressed when driving with a sat nav
• Save time and money – drivers can save up to 2,000 miles and 60 hours in the car per annum
• Enhance safety – the risk of accidents is 12% lower when driving with a sat nav

Availability and pricing
The TomTom White Pearl will be available in June 2009 from The suggested retail price is £179.99†. For more information, please visit:

Notes to Editors
† Prices are set by retailers and may vary.

* The TomTom White Pearl includes maps of 42 European countries, as follows: Andorra, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Hungary, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Monaco, Norway, Poland, Portugal, the Republic of Ireland, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, the Netherlands, the UK and the Vatican City. Also including the connecting roads of Albania, Belarus, Bosnia-Herzegovina, Macedonia, Moldavia, Montenegro, Romania, Serbia, Ukraine and the Russian Federation.

** Based on research commissioned on behalf of TomTom in 2007 and 2008.


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