Adobe and NVIDIA Announce GPU Acceleration for Flash Player

GPUs with HD Video Playback Acceleration Enable Compelling Delivery of Flash Technology Based Web Content and Applications

Computex - Taipei - NVIDIA (Nasdaq:NVDA), the inventor of the GPU, and Adobe Systems Incorporated (Nasdaq:ADBE) announced that they are collaborating as part of the Open Screen Project to optimize and enable Adobe® Flash® Player, a key component of the Adobe Flash Platform, to leverage GPU video and graphics acceleration on a wide range of mobile Internet devices, including netbooks, tablets, mobile phones and other on-the-go media devices.

Adobe Flash Player will be accelerated across the range of NVIDIA processors, including NVIDIA Tegra™, enabling users to enjoy uncompromised Web browsing, full H.264 video playback, and rich, consistent Flash technology based content any time, any place, and on any platform.

NVIDIA is also participating in the Open Screen Project, a broad initiative of 25 industry leaders to deliver a consistent runtime environment across devices. Led by Adobe, the Open Screen Project is dedicated to enable Web content and standalone applications across desktops, netbooks, mobile devices, televisions, and other consumer electronics that take advantage of Adobe Flash Platform capabilities. For more information, visit www.openscreenproject.org.

“NVIDIA and Adobe share precisely the same vision – visually compelling applications running on every device,” said Michael Rayfield, general manager, Handheld Business at NVIDIA. “Consumers don’t have to sacrifice streaming video performance on small inexpensive platforms such as netbooks. A Tegra-based platform enables the rich, smooth playback they expect from a desktop PC.”

“NVIDIA’s unique expertise makes it an ideal partner for Adobe to integrate cutting-edge graphics and video acceleration into the Adobe Flash Platform, benefiting all types of devices,” said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. “Flash Player will leverage the power of the GPU to provide a rich, desktop-compatible Web experience on a wide range of devices.”

About Flash Platform
The Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for the development of web applications, content and video that runs consistently across operating systems and devices. Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, and Adobe Flash technology is the number one platform for video on the web. In addition, the mobile runtime has shipped and delivered Flash based content on close to 40 percent of all new mobile phones and devices in 2008. For more information about the Adobe Flash Platform visit http://www.adobe.com/flashplatform.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About NVIDIA
NVIDIA Corporation (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro® graphics products and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe and the Americas. For more information, visit www.nvidia.com.