As Community Newspapers Fail in Record Numbers, the News Alternative is Shoutback.com

CLEVELAND – June 1, 2009 – There has been a recent epidemic of community newspaper closings as more people are turning to online sources for their news. To meet the demand for online news, Shoutback (shoutback.com) has been launched as the most comprehensive online news source that brings community, national and international news sources together in one convenient site.

Shoutback specializes in local news. It provides local news feeds and encourages users to add their own community news, or suggest blogs, Twitter feeds and other local content sources to enhance their community page. Shoutback also frequently updates local gas prices and movie theater times to keep community members informed of what’s happening in their area.

In addition to local news, Shoutback posts news feeds for 44 major U.S. metro cities and the world. Shoutback visitors can also get news on sports, entertainment, business, science and technology, and offbeat topics.

This complete local news offering makes Shoutback an ideal resource for users to check on hometown news, the local news for the community of a relative or for finding information while traveling.

Shoutback has changed how advertisers can easily target specific communities with their tailored sales message. Shoutback is a cheaper and more effective advertising alternative as it will have no shelf-life with local 24/7 visibility and cost a fraction of short term print advertising. Advertising with Shoutback is much simpler than other online sources because there is no complicated bid to figure out, and the message is instantly targeted to the local community of choice.

“Shoutback was created to help bring communities together,” said Rob Scher, president, Shoutback. “Citizens still have a strong desire to know about the news that is happening in their neighborhood despite the decline of local print news sources. In response, Shoutback has launched to keep community members informed of the local news they desire.”

Also, be on the lookout for the six foot jack rabbit Shoutback Jack with his signature fur bikini bottom and leotard, prowling the streets in search of unsuspecting and easily startled folks. His mission is to promote Shoutback. To view Shoutback Jack in his outrageous debut on the streets of Columbus Ohio, visit http://www.youtube.com/watch?v=hcoSXqpEzss.

About Shoutback
Shoutback brings a vibrant and rich collection of local to international news sources together in one convenient Web site. Shoutback serves more than 18,000 cities, villages and townships across the United States. With more than 70,000 news feeds updated every hour, Shoutback is the only news collection site that allows users to contribute to their community’s page. For more information, visit shoutback.com.

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Contact Information

Kristen Kalich

Senior Manager, Client Fufillment

The Impact Group

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