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Cerca Wins Bids to Provide Canadian Heritage Keyword Buy Strategy


Ottawa, Canada – May 15, 2009
Cerca Marketing Inc. today announced that it won the bid to deliver a Keyword Buy Strategy Document to the Department of Canadian Heritage, a department of the Government of Canada.

With vital expertise in maximizing the reach of the internet and leveraging the power of search engines, Cerca Marketing was able to fulfill Canadian Heritage’s requirement to produce a strategy document that examines keyword buying as an outreach model capable of serving information to and encouraging dialog with Canadian citizens across the country.

As part of the bid requirements, Cerca Marketing also provided a tool kit for enabling an effective keyword buy program and reviewed the critical connection between keywords and search engine optimization.

“The internet is a powerful tool that continues to provide new opportunities for organizations to engage with their constituents,” said Sylvain Charron, president of Cerca Marketing. “We were pleased to provide the Department of Canadian Heritage with a strategy document that explores the outreach capabilities inherent in keyword buy campaigns and the ability of an optimized web site to serve up information to citizens in an effective, easy-to-absorb way.”

For more information about Cerca’s full service internet marketing offerings, please visit For more information about the Department of Canadian Heritage, please visit

About Cerca
Cerca Marketing Inc. is a Canadian based leading-edge internet web marketing consulting firm specializing in online search engine marketing, keyword market research & optimization, web site development, content optimization, and pay-per-click campaign management that guarantees results.
With over 15 years of global international online marketing experience and web development expertise, Cerca Marketing’s distinct personalized & dynamic consulting approach offers to clients in the Ottawa & Prescott-Russell region proven best practices to generate business profit with Google, Yahoo, and other search engines in the market.

About the Department of Canadian Heritage
Canadian Heritage is responsible for national policies and programs that promote Canadian content, foster cultural participation, active citizenship and participation in Canada’s civic life, and strengthen connections among Canadians.

PR contact:
Daniel Butler
Vice President, Cerca Marketing Inc.


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